Mind Your Wedding Business
Grow your wedding business through education + inspiration
Why your wedding business strategy isn’t working and how mindset shifts can help you grow, book more clients, and stop feeling stuck.
Learn how wedding pros can build sustainable visibility without social media burnout using Pinterest and evergreen marketing strategies with Dana Bahr.
Learn how AI is changing wedding marketing. Marc McIntosh shares how wedding pros can optimize their websites for AI search, SEO, and better visibility.
Adrienne Gardner shares how wedding pros can know when it’s time to expand, hire their first employee, and grow their wedding business sustainably.
Learn how to turn wedding consultations into bookings with practical strategies to increase client conversions, build trust, and close more sales.
Gen Z and multicultural couples are reshaping wedding buying decisions. Learn how culture, family dynamics, and transparency impact bookings.
Learn how to book more weddings in today’s market with better wedding marketing, clear positioning, and systems that prevent burnout.
Wedding vendors learn how to get on venue preferred vendor lists, avoid common mistakes, and build venue relationships that lead to referrals.
How do couples choose wedding vendors today? Loni Peterson shares insights on consumer behavior and impact marketing for wedding professionals.
About The Host
With over 35 years in the game, Kevin Dennis is no stranger to the wedding biz.
He entered the industry when he started Fantasy Sound Event Services right after high school — funny enough, his intentions were to become a legit DJ and meet girls. (No, really.) Whether he was successful is neither here nor there, but one thing that’s certain: Fantasy Sound was built to last. Today, his Livermore-based business has evolved into a renowned full-service lighting and entertainment company that serves the wedding & event market in California.
Over the years, Kevin’s love for the industry would also evolve, inspiring him to become more involved in education, networking, and thought leadership to contribute to the future of the industry. He is a sought-after speaker in the national circuit and a regular contributor to B2B publications, including Catersource and Special Events, and has been featured in Brides, Martha Stewart Weddings, and Travel Channel.
Having served in multiple board positions for Silicon Valley NACE, as the 2025 President for the Foundation of NACE board, and as Director of National Marketing and International President of WIPA for two terms, Kevin has dedicated his career to the growth and development of the wedding pro community. He also founded the Tri-Valley Wedding Professionals networking group, which has grown to a membership of 700+ pros.
Taking over WeddingIQ was just another step in Kevin’s effort to develop a hub of information and opportunities for wedding professionals across the industry, and his visionary way of thinking has a lot in store to bring education to the forefront.
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