Episode 66 - Is It Time to Expand? How Wedding Pros Know When It’s Time for Their First Hire with Adrienne Gardner
In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Adrienne Gardner, sales and business strategist for wedding and event professionals, to discuss one of the biggest decisions business owners face: when to expand your team.
Hiring your first employee is often seen as a milestone of growth, but Adrienne explains why it’s important to first understand your motivation for expanding. Together, Kevin and Adrienne explore how to evaluate whether your business is truly ready to hire by looking at profitability, demand, and the overall health of your operations.
They discuss the importance of tracking lost opportunities due to availability, understanding the difference between being busy and being profitable, and having a financial cushion before bringing on full-time help. Adrienne also shares why clear systems and expectations are critical for setting new hires up for success and how hiring out of desperation can create long-term challenges.
If you’re considering growing your team, this episode offers practical guidance to help wedding professionals expand their businesses thoughtfully and sustainably.
Adrienne Gardner is a sales and business strategist for wedding and event professionals. With over a decade of experience in events, venues, and leadership, she helps creatives understand their numbers, price with confidence, and build systems that support sustainable growth.
Highlights
• Understanding your motivation for expansion
• Tracking lost business opportunities due to availability
• The difference between being busy and being profitable
• Having a financial cushion before hiring
• Creating systems and expectations for new hires
• Avoiding hiring out of desperation
• The difference between 1099 contractors and employees
• Considering part-time hires as a first step
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