Thank You, WeddingWire World!

Thank You, WeddingWire World!

Guest Contributor
Education, Events, Speaking

We had such a fantastic experience this year at WeddingWire World 2016! WeddingIQ was re-launched less than a year ago at WeddingWire World 2015 and we're so excited to have come so far in such a short period of time. Not only were Jennifer and I both featured speakers this year but our booth in the Marketplace allowed us to share our blog's vision with attendees. We met some amazing business owners from all across the country and listened to great advice from fellow wedding vendors and celebrities in our industry. Here are a few highlights from the week. Stay tuned for a more in depth exploration our presentations coming soon!

WeddingWire World, Here We Come!

WeddingWire World, Here We Come!

Guest Contributor
Education, Events, Speaking, Announcements

Okay, that title is a little misleading, since we're already on-site for WeddingWire World 2016. But you get where we were going with it!

We're so excited to once again be part of this industry-leading conference, bringing wedding business owners the best of technology, marketing tools, customer service strategies, and more, as well as unparalleled networking opportunities. This year's event is a full 2.5 days and is packed with amazing content, newly organized into several "tracks" to help wedding pros identify and attend the sessions most relevant to their businesses.

Managing Client Expectations and Families

Managing Client Expectations and Families

Guest Contributor
Marketing, Clients, Wedding Industry, Guest Posts

(Editor's note: Today's post comes courtesy of guest contributor Jennifer Taylor of Taylor'd Events. Read more about Jennifer at the end of the post!)

When working with clients, setting expectations is of utmost importance. Not only does it prevent any boundaries from being crossed, but it is also a way to determine if you’re meeting (or exceeding) standards. While some may feel pressure from expectations, the truth of the matter is that no one can be happy without them – you’ll get stretched too far and clients will not be satisfied if you can’t meet unrealistic expectations.

Friday Five: 5 Things to Know Before You Meet With a Client

Friday Five: 5 Things to Know Before You Meet With a Client

Guest Contributor
Clients, Marketing, Sales, Wedding Industry

As wedding professionals, haven't we all been burned by wasting time on meeting the wrong clients? Perhaps they weren't serious about potentially buying from us, or they were woefully unprepared, or we weren't going to be able to serve their needs regardless of how well we did in the meeting. Whatever the reason, none of us has time to spare on client meetings that aren't going anywhere.

So, in today's fun Friday Five post, here are 5 things to know prior to agreeing to meet with a client.

Scoring Sales Without Losing Your Sanity: The "More is More" Trick That May Surprise You

Scoring Sales Without Losing Your Sanity: The "More is More" Trick That May Surprise You

Guest Contributor
Clients, Marketing, Sales, Wedding Industry

The wedding industry is an interesting one in that many business owners came from vastly different fields. I personally know many wedding vendors who previously worked in law, finance, real estate, education, and more. That career diversity, combined with the fact that there aren't a ton of business-focused resources specifically created for the wedding industry (hence my starting WeddingIQ), means that many wedding pros rely on more general business advice - advice which may not be particularly applicable to what we do.

One of the biggest differences between wedding services/products and the services/products in other industries is how we go about effectively selling them. By nature, everything wedding-related is a luxury expense (some more so than others), and the event that's being celebrated is uniquely emotional and incredibly important to our clients, their families and their friends. As such, a lot of traditional "sales" advice just doesn't work.

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