Friday Five: 5 Last-Minute Tweaks to Make Before Marketing Month Ends

Friday Five: 5 Last-Minute Tweaks to Make Before Marketing Month Ends

Guest Contributor
Marketing, Wedding Industry

WeddingIQ's month-long marketing focus is about to end, and next week brings a transition to a new content theme. Before we wrap up Marketing Month, however, we thought we'd share a few last little things to check before you shift your attention to another area of your business.

Obviously, your marketing strategies are something that are constantly evolving - staying stuck in a campaign that's underperforming is pointless - but we can't be in "marketing mode" every moment. So, here are five things to double-check (and tweak, if necessary) before January ends.

WeddingIQ is Everywhere!

WeddingIQ is Everywhere!

Guest Contributor
Education, Speaking, Events

Hey, wedding pros! I'm excited to share that my monthly article for WeddingWire's Education Center and ProBlog is live today. I've written about the negative impact that a common personality trait, that of being a people pleaser, can have on your wedding business.

WeddingIQ is also going to be represented at two separate wedding industry conferences in the next couple of weeks. This coming Monday, February 1, Kyle and I are featured speakers at The Planners Suite event at Top of the Town in Arlington, Virginia. We'll be speaking on the topic of copyright: both as it pertains to protecting your own website from plagiarism and properly requesting and utilizing professional photographers' image in your marketing.

 

10 Free Ways to Market Yourself and Your Wedding Business

10 Free Ways to Market Yourself and Your Wedding Business

Guest Contributor
Marketing, Wedding Industry

Here at WeddingIQ we've talked at length about determining which wedding shows to attend, weighing the options when it comes to advertising, and building your brand. We’ve also stressed the importance of high quality collaterals and hiring creatives and coaches for support, as well as joining professional groups within your industry. All these suggestions require an investment of not only your time but also a decent percentage of your business income. Purchasing expensive letterpress business cards or joining exclusive (and pricey) networking groups may help establish your brand, but don’t ignore all the free ways you can market yourself and your business. You can implement the items on this list today with nothing more than a little time and effort.  

Hacks to Make Your Marketing Easier

Hacks to Make Your Marketing Easier

Guest Contributor
Marketing, Wedding Industry

As wedding business owners, most of us don't (yet) have the luxury of outsourcing all our marketing to a pro, or retaining a marketing person on our team. We have to keep up with the seemingly endless task of marketing our services ourselves, and it can quickly become overwhelming. (Funny how good marketing can bring in more clients, and then serving those clients leaves you so little time for more good marketing!)

Fortunately, there are some tips and hacks you can use to make the job of marketing your wedding business easier. Most of them involve keeping yourself organized (in terms of time and materials) and ensuring your marketing efforts are tailored toward your specific clientele and your business goals.

Choosing the Right Images for Your Marketing

Choosing the Right Images for Your Marketing

Guest Contributor
Marketing, Wedding Industry

We’ve written before about the importance of having a great headshot in our post "Five Tips for Capturing the Perfect Headshot for Your Business and Your Brand." We’ve also discussed the right way to go about acquiring images from photographers in "Just Gimme the Photos." Imagery is everywhere and consumers expect to see it when shopping for your services and products. However, not all images are created equal, and some businesses miss the mark when choosing imagery to represent their brand.  So what kinds of images should you be using? What are clients looking for? Here is some instruction on what’s useful and what’s not when it comes to photography for marketing your business.

Load More