WeddingIQ Retrospective: Styled Shoots - Creative Marketing or Waste of Time, Revisited
(Editor's Note: We're just ONE WEEK away from a huge announcement for WeddingIQ - we can't wait to show you what we've been up to! In the meantime, we continue our retrospective series today with Kyle's look back at her May 2015 post, "Styled Shoots: Creative Marketing or Waste of Time?")
This is probably one of the most talked about subjects among photographers, and I am constantly discussing the merits of styled shoots with vendors from all disciplines within the wedding industry As you can imagine, it can get pretty heated at times, as everyone has an experience that did not go as planned or that perhaps did not meet the lofty expectations proposed by the organizer.
My advice to all involved is decide from the beginning what your goals are for the shoot. Do you want to work with a particular vendor? Do you just want to have the experience of a styled shoot? Or are you expecting to be published and bring recognition to your business? It may be all of the above and then some. Not all styled shoots are created equal, so make sure you are working with people you can trust and openly discuss your goals. Maybe the shoot meets none of your qualifications and youβd be better off declining the opportunity or planning a styled shoot yourself.
Whatever the circumstances, knowing exactly what you want to achieve from the start will help you avoid disappointment and set realistic expectations.
Want to read my original post on determining whether a styled shoot is the right marketing avenue for your wedding business? Here it is - Styled Shoots: Creative Marketing or Waste of Time?
