All tagged marketing
It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why
Here on WeddingIQ, we've always been passionate advocates for what's truly in business - beyond the pretty Instagram snaps, the glamorous branding, the cheerful small talk at networking events. And what's more real, honestly, than realizing your business just isn't keeping up?
Starting a wedding business is such a whirlwind of excitement, and if you've got that perfect combination of skill, connections, and pure luck (which really isn't so much luck as good timing and good market conditions), your business can take off quickly. At least, that's what happened with my primary business. My former partner and I happened to launch it at a time when our region desperately needed upscale, polished, non-cheesy DJs, and we benefited tremendously from the fact that many of our would-be competitors were still embodying the bad DJ stereotype.
Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?
(Editor's Note: Our friend and colleague Meghan Ely of OFD Consulting is back on the blog today, offering more of her expert wisdom. Learn more about Meghan at the end of the post!)
Public relations, marketing, advertising...which is the best for me?
If you find yourself asking this, rest assured that you’re not alone. While each are unique and different disciplines, there’s often a lot of confusion about what sets them apart. However, it’s important to decipher the differences in order to determine which is the best option for your business goals.
Leveraging Non-Wedding Channels to Boost Your Wedding Business
Where do couples look for our services? This is the question you have to ask yourself when delegating those precious marketing dollars. Wedding magazines, wedding shows and online wedding directories are the obvious choice. It’s where couples go to get ideas, shop vendors and plan the all the details of their dream wedding.
I don’t know about you but the last time I checked, I was one of hundreds of vendors in my category all vying for the same clients. Sure, we all try to stand out with elaborate wedding show booths, stunning imagery or paying for top online placement, but wouldn’t it be nice if we could somehow get our clients to look at only us and not the competition? Here are a few suggestions to start thinking about other ways to market yourself, making you the go-to vendor in your field.
This Mid-Year Marketing Checkup Will Save Your Wedding Business
(Editor's Note: Today we're kicking off our July content theme: marketing! Yes, we covered this back in January, but given that we're halfway through 2016, it's time to revisit this important topic to keep our wedding businesses thriving! Keep an eye on our blog throughout the month of July for resources, support and inspiration on wedding business marketing!)
I suppose you could say that the headline for this post is a pretty bold claim. Yet, I believe it's totally accurate. After all, many small businesses, wedding businesses included, go under because their owners lose track of the big picture. It's so easy to get bogged down with all the demands of carrying out our contracted events that we forget to monitor everything that goes into attracting those events and clients. Now that the May and June madness are behind us, it's the perfect opportunity to look back at our 2016 marketing and determine what's working so far.