Episode 92 - How to Build Backlinks That Actually Help Your Wedding Business with Renรฉe van den Kerkhof
Your website may be your own piece of online real estate, but how are people actually finding it? In this episode of Mind Your Wedding Business, Kevin sits down with live wedding painter Renรฉe van de Kerkhof to talk about backlinks, why they matter for your website, and how wedding pros can start building them in practical ways.
Renรฉe breaks down what makes a backlink valuable, why quality and relevance matter, and how relationships with fellow wedding pros can help strengthen your online presence. She also shares creative ways she's earned backlinks through blogging, vendor collaborations, styled shoots, guest posts, media opportunities, and even stock photographyโplus common backlink mistakes wedding pros should avoid.
Renรฉe van den Kerkhof is a live wedding painter and courtroom sketch artist from the Netherlands. She specialises in portraits that actually resemble the wedding couple, in a romantic and detailed style. She services couples (and their loved ones) across Europe. Renรฉe is autistic, a dog mom, and lives with her partner in Dordrecht (near Rotterdam).
Highlights:
What backlinks are and why they matter for your wedding business website
Why relevant, reputable backlinks are more valuable than simply having a lot of links
How blogging and sharing your expertise can naturally lead to backlink opportunities
How vendor relationships, guest blogs, styled shoots, and directories can help build backlinks
Why spammy links and outdated backlink strategies can actually work against you
Simple ways to start building backlinks without a large audience or marketing budget
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