Episode 88 - How Your Website Has Been Costing You Inquiries with Adrienna McDermott
A beautiful website doesn’t always mean a website that converts. In this episode of Mind Your Wedding Business, Kevin sits down with Adrienna McDermott, Owner & Lead Strategist of Ava And The Bee, to discuss how your website could be costing you inquiries without you even realizing it.
Adrienna shares what wedding pros should be paying attention to beyond aesthetics, from website analytics and clear messaging to pricing, testimonials, contact forms, and making it easy for potential clients to take the next step.
If you’re getting website traffic but not enough inquiries, this episode is packed with practical ways to figure out where potential clients may be getting lost, and what you can do about it.
Adrienna McDermott is the founder and CEO of Ava And The Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist, she intimately understands vendors' challenges when standing out against the competition. With a unique blend of real-world experience and a signature step-by-step process that is always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business.
Highlights:
Why website analytics should guide your marketing decisions
Common reasons potential clients leave without inquiring
What couples are looking for when researching wedding pros online
How pricing, testimonials, and clear messaging help build trust
The biggest homepage and contact form mistakes wedding pros make
Simple website updates that can help turn more visitors into inquiries
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