Episode 42 - Democratizing Luxury: How To Make Every Client Feel Like A VIP with Kawania Wooten
We often think luxury has to come with a high price tag, but what if it’s really about how you make people feel?
In this episode of Mind Your Wedding Business, Kevin sits down with Kawania Wooten, owner of Howerton + Wooten Events and founder of The Enlightened Creative, to unpack what it truly means to democratize luxury in the wedding industry. From handwritten notes to CRM-powered magic, Kawania shares how thoughtfulness, hospitality, and intentionality can elevate every client experience—no matter their budget.
Together, they explore the difference between hospitality and customer service, how to empower your clients (instead of overwhelming them), and the surprising ways technology can help you show up with more heart, not less.
Highlights:
What “democratizing luxury” actually means and why it matters
The difference between hospitality and customer service (and how to spot it)
Why luxury is a mindset, not a dollar amount
How to make every client feel like a VIP, no matter the service tier
Small touchpoints that leave a big impression (including your voicemail!)
Using CRMs, DoorDash, and Instacart to create concierge-level care
Why vendors are your clients too, and how to treat them that way
The power of being present long after the wedding ends
Practical ways to elevate proposals, emails, and client interactions
How empowering your team to bring the magic can strengthen your brand
Whether you're working full-service or “month-of,” this episode will challenge the way you define luxury, and inspire you to build a business rooted in care, connection, and consistency.
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