Episode 37 - Clients and Social Media: How to Respond with Brandee Gaar
In a world where one TikTok video can impact your entire business, how should wedding pros respond when a client takes their complaint public, especially when it's unexpected, emotional, or unfair?
In this episode of Mind Your Wedding Business, Kevin is joined by Brandee Gaar, luxury event planner, business coach, and host of The Wedding Pro CEO Podcast, to talk about what happens when a client goes viral against you. Together, they walk through how to navigate negative social media posts, what to do when you're blindsided by a viral video, and how to respond in a way that actually protects your brand.
Brandee shares the real-life story of her coaching client, Kandra Jones, whose makeup business was thrown into a TikTok firestorm, and how a calm, thoughtful response turned things completely around. This conversation is an essential listen for any wedding pro who wants to be proactive (not reactive) in today’s digital review culture.
Highlights:
Why TikTok is replacing traditional reviews for Gen Z
The true story behind this viral TikTok review and how the internet rallied behind the vendor
Best practices for responding to negative posts on social media
The importance of being calm, factual, and unemotional in your response
Why you should respond to every review, not just the good ones
What to do if your business is under social media attack
How to spot red flags before you book a problematic client
The role of legal guidance and AI-generated demand letters
Why video testimonials might be your next best marketing tool
Whether you’ve already experienced a viral moment or you’re hoping to avoid one altogether, this episode will help you show up with professionalism, empathy, and clarity when it matters most.
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