Independent Contractors vs. Employees: What Wedding Pros Need to Know

(Editor's note: We're thrilled to kick off our March content theme of all the operational "stuff" you need to manage in order to maintain a successful business - contracts, bookkeeping, client and team member management, and more. Today we welcome guest contributor Annette Stepanian, an attorney who's generously provided some fantastic advice for wedding business owners and other creative professionals. Take it away, Annette!)

You’ve decided to hire some extra help for your wedding business. Perhaps you’re now sending all of your graphic design needs to a local graphic designer or maybe you’ve hired an assistant to help with the day of work for an upcoming event.
 
Before hiring your next worker, it’s important to understand the distinction between what makes a worker an independent contractor versus an employee and what that means for you, the business owner. Improperly classifying a worker as an independent contractor can be quite costly for your business.

Learning From Your Selling Mistakes

There's not a single wedding business owner in the marketplace who closes 100% of their sales meeting. That's just a fact. Sure, there are things you can do to increase the chances a client will want to sign on the dotted line, but you're always going to lose a few.

And that's okay. It gives you an opportunity to reflect on your strategies and make improvements for an even better business, all because of the dropped sales.

How to Sell Yourself Anywhere

Where do you conduct sales meetings? In your home, in your office or in a cafe? Or perhaps you don’t even meet your clients in person and instead use the phone, Skype or FaceTime.There are so many options when it comes to meeting potential clients. Technology has paved the way for easier communication over long distances, between busy schedules and after business hours. It has also allowed us, as business owners, to create our own individual workspaces and schedules, whether that’s in an office, at home or on the road. Today we’ll be discussing the pros and cons of such arrangements as well as how to make the most of each situation to ensure you make a great impression and close the deal. 

Side Hustle Series: Alli Elmunzer of COLOR!

(Editor's Note: Our popular "Side Hustle Series" is back, this time with a twist! Today we're featuring Alli Elmunzer, a photographer who started out in weddings and eventually <gasp> got out! Her conscious decision to transition away from wedding photography, in an effort to build a career that would fit better into the lifestyle she wanted, is one i think is definitely worth discussing. As rooted as I am in the wedding industry, I'm also a firm believer that our passions, our priorities and our purpose can all evolve throughout our lives. I think it's a great thing when someone decides to make intentional changes to their career path, and Alli is a great example of that. She now focuses on commercial and styled product photography through her primary business, Turquoise and Palm, and recently launched her side hustle, a stock photography membership site called COLOR!

Read on to learn more about Alli's entrepreneurial journey, and about how her new venture fits in with her business and her life!)