Friday Five: 5 Attitude Adjustments to Augment Your Sales

Friday Five: 5 Attitude Adjustments to Augment Your Sales

Guest Contributor
Sales, Mindset

I won't beat around the bush: selling your service or product in a wedding industry business can be hard. And when the clients you want to work with don't seem to be the ones inquiring, or when your offerings seem to be scaring off more prospects than they're enticing, it's easy to become disillusioned. And therein begins the vicious cycle: slow sales cause a sour mindset, which results in even slower sales.

This Friday Five series post doesn't have all the answers - your business issues could be caused by any number of things, from bad branding to misguided marketing to a tarnished reputation, and fixing them probably requires real work.However, if you're feeling bored, burnt out, bitter, or just plain blue, here are five adjustments to make to your attitude before it affects your sales.

It's a Family Affair: When Your Sales Meeting Becomes a Group Activity

It's a Family Affair: When Your Sales Meeting Becomes a Group Activity

Guest Contributor
Sales

Last month we focused on marketing yourself and your business to bring qualified leads to your door. Hopefully some of the techniques we outlined in Are Your Branding & Marketing Authentic to You, 10 Free Ways to Market Yourself and Your Business, and Making Wedding Shows Work for You helped to increase the number of couples interested in your products and services. Once potential customers contact you, that's when you enter enter the realm of sales and the real work of converting couples into clients begins.

When Does Trying Become Try-Hard?

When Does Trying Become Try-Hard?

Guest Contributor
Sales

Nobody likes a try-hard. Harsh, but true. And by "try-hard," I'm referring to those people who are so eager for connection, for acceptance, that they become off-putting. We all know at least one.

Unfortunately, as wedding business owners, we're all in a position to have to sell our services - in a sense, sell ourselves - and, by its very nature, selling requires trying. We're all out here, putting our best foot forward, asking people to give us their hard-earned money. To a certain degree, we have to be vulnerable, which isn't easy for most of us. It's easy to come across as desperate.

Thank You, WeddingWire World!

Thank You, WeddingWire World!

Guest Contributor
Education, Events, Speaking

We had such a fantastic experience this year at WeddingWire World 2016! WeddingIQ was re-launched less than a year ago at WeddingWire World 2015 and we're so excited to have come so far in such a short period of time. Not only were Jennifer and I both featured speakers this year but our booth in the Marketplace allowed us to share our blog's vision with attendees. We met some amazing business owners from all across the country and listened to great advice from fellow wedding vendors and celebrities in our industry. Here are a few highlights from the week. Stay tuned for a more in depth exploration our presentations coming soon!

WeddingWire World, Here We Come!

WeddingWire World, Here We Come!

Guest Contributor
Education, Events, Speaking, Announcements

Okay, that title is a little misleading, since we're already on-site for WeddingWire World 2016. But you get where we were going with it!

We're so excited to once again be part of this industry-leading conference, bringing wedding business owners the best of technology, marketing tools, customer service strategies, and more, as well as unparalleled networking opportunities. This year's event is a full 2.5 days and is packed with amazing content, newly organized into several "tracks" to help wedding pros identify and attend the sessions most relevant to their businesses.

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