Are Your Branding & Marketing Authentic to You?

Are Your Branding & Marketing Authentic to You?

Guest Contributor
Marketing, Mindset, Wedding Industry

Anyone who knows me well knows that authenticity is one of my core values - so much so, in fact, that I developed an entire business venture to support entrepreneurs in integrating their authentic selves into their work. It drives me crazy to see good people struggling to succeed in businesses that don't feel right to them, and experiencing the burnout that comes from working harder and harder for clients with whom they just don't connect.

I've said it before: there is room in the wedding industry for every type of person to operate a business, because every type of person is out there, getting married and looking for vendors. There are a sea of clients out there who perfectly complement your personality, who like what you like, and who are dying to do business with someone exactly like you. Those competitors of yours who drive you crazy, who strike you as fake or annoying or whose pricing seems not to align with their talent? There are people out there who are really hoping those aren't their only options for your service category.

Letting Go...of Your Old Marketing Materials

Letting Go...of Your Old Marketing Materials

Guest Contributor
Marketing, Wedding Industry

I  have stacks of CD cases, bags of pens, boxes of business cards, and give aways with expired specials. When you’ve been in business for ten years or more its inevitable that you will begin to collect old marketing materials. Phone numbers change, images need to be updated and perhaps you’ve gone through a re-brand or two. Keeping your collateral current is a never ending task so you have to be smart when deciding where to spend your money. I’m going to share with you some tips on how to get the most bang for your buck as well as the importance of letting go of those old pieces that no longer serve your business.

Making Wedding Shows Work for You

Making Wedding Shows Work for You

Guest Contributor
Marketing, Wedding Industry

I don't know any wedding professional who doesn't have strong feelings one way or another toward wedding shows (also called bridal shows in antiquated, non-gender-neutral times). Some find them to be an invaluable marketing tool, while others have given up on them altogether, convinced they're a complete waste of time.

Those of us who have been around a while, though, seem to share the mindset that, while the majority of wedding shows aren't the right fit for our business, there are some that can help bring exactly the right clients to us, in a comfortable atmosphere that allows us to really connect. That's why, in my opinion, blowing off wedding shows altogether is kind of like throwing out the baby with the bathwater.

New Year, New Approach to Your Business

New Year, New Approach to Your Business

Guest Contributor
Marketing, Mindset

Are you as excited as I am to be back at work on this, the first Monday of the New Year? I personally think January and February are two of the most exciting business months in the wedding industry. All those new engagements and wedding shows, plus all the couples who've been engaged for quite a while but suddenly realize they need to hurry up and finalize their vendor selection, means lots of new sales without all the output of actually working the weddings themselves. Ka-ching!

Throughout this month on WeddingIQ, we're going to be presenting content on the theme of marketing your wedding business: putting out the branding message and the collaterals and campaigns to capture all those new bookings. This couldn't come at a better time, right?

Happy New Year From WeddingIQ!

Happy New Year From WeddingIQ!

Guest Contributor
Well-Wishes

It's here, it's here! I know I'm not alone in being glad to put 2015 behind me, and to prepare for a fantastic year for my business and my life in 2016.

We're taking the day off from blogging today, but we'll be back on Monday with our first post on our January content theme: marketing your wedding business! We're so excited to bring you lots of great resources to support you in creating a successful, sustainable wedding business that you love.