All in Planning

This Mid-Year Marketing Checkup Will Save Your Wedding Business

This Mid-Year Marketing Checkup Will Save Your Wedding Business

Guest Contributor
Marketing, Planning

(Editor's Note: Today we're kicking off our July content theme: marketing! Yes, we covered this back in January, but given that we're halfway through 2016, it's time to revisit this important topic to keep our wedding businesses thriving! Keep an eye on our blog throughout the month of July for resources, support and inspiration on wedding business marketing!)

I suppose you could say that the headline for this post is a pretty bold claim. Yet, I believe it's totally accurate. After all, many small businesses, wedding businesses included, go under because their owners lose track of the big picture. It's so easy to get bogged down with all the demands of carrying out our contracted events that we forget to monitor everything that goes into attracting those events and clients. Now that the May and June madness are behind us, it's the perfect opportunity to look back at our 2016 marketing and determine what's working so far.

 

My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

Guest Contributor
Planning

We've spent the month of June talking about event day management: cultivating great vendor relationships and working as a team, dealing with annoying guests, getting into the right mindset to execute your events, effectively managing destination weddings,  vendors' event day pet peeves, how to continue to market and sell new weddings even while you're working your existing weddings, and training your staff on how to get along with other wedding pros, how to prevent event-day emergencies and how to resolve them when they do arise. Whew!

Since unforeseen emergencies are an unfortunate fact of working in this industry, we figured that a reasonable conclusion to this month's content theme would be to turn to our fellow wedding professionals. We asked some leading vendors what (possibly unexpected) item turned out to be invaluable in resolving a wedding day crisis. Almost all wedding pros carry some form of an emergency kit to their events - you may want to consider adding the following things to yours!

Why Wedding Vendors Need to Work Together Like a Well-Oiled Machine - and Exactly How to Do It

Why Wedding Vendors Need to Work Together Like a Well-Oiled Machine - and Exactly How to Do It

Guest Contributor
Planning

(Editor's Note: Today's post was submitted by a repeat contributor to WeddingIQ: the wonderful Kevin Dennis of Fantasy Sound Event Services! Read more about Kevin at the end of the post!)

Communication is the key to the success of any event, not only between the couple and the vendors but among the wedding pros themselves. A team that operates like a well-oiled machine is the key to a couple’s dream wedding and can also prepare everyone for any risks related to the special day.

So how does one ensure proper vendor coordination as you head into the Big Day?

Event Prep 101: Training Your Team to Avoid Event-Day Emergencies by Thinking Ahead

Event Prep 101: Training Your Team to Avoid Event-Day Emergencies by Thinking Ahead

Guest Contributor
Planning

As business owners, we tend to be full of passion and dedication to our work, and it's easy to assume that everyone we hire will feel exactly the same way. Unfortunately, this is a common mistake that often leads to under-training our team, a shortcoming we don't even realize until something terrible happens at a wedding and we're left to answer for it.

Sure, most of us with employees or contractors are fortunate enough to have fantastic, loyal, talented people representing our business. As I've often said at speaking engagements, though, other people will never be as invested in your business as you are. That's just a fact, and keeping it in mind as you plan your training will help you avoid many a headache along the way.

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Guest Contributor
Guest Posts, Mindset, Planning

(Editor's Note: Today we welcome our friend and colleague Meghan Ely of OFD Consulting, with a fantastic piece on whether work/life balance is actually an achievable thing in the wedding biz. Read more about Meghan at the end of the post!)

Ah, the ever-coveted work/life balance. From my experience, most people tend to lean towards one side or the other – rarely is it a 50/50 split. In the event industry, it can be especially difficult to prioritize your time as we’re often dealing with weddings and events on the weekends and weeknights.

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