All tagged ofd consulting

Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?

Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?

Guest Contributor
Marketing

(Editor's Note: Our friend and colleague Meghan Ely of OFD Consulting is back on the blog today, offering more of her expert wisdom. Learn more about Meghan at the end of the post!)

 

Public relations, marketing, advertising...which is the best for me?

If you find yourself asking this, rest assured that you’re not alone. While each are unique and different disciplines, there’s often a lot of confusion about what sets them apart. However, it’s important to decipher the differences in order to determine which is the best option for your business goals.

My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

Guest Contributor
Planning

We've spent the month of June talking about event day management: cultivating great vendor relationships and working as a team, dealing with annoying guests, getting into the right mindset to execute your events, effectively managing destination weddings,  vendors' event day pet peeves, how to continue to market and sell new weddings even while you're working your existing weddings, and training your staff on how to get along with other wedding pros, how to prevent event-day emergencies and how to resolve them when they do arise. Whew!

Since unforeseen emergencies are an unfortunate fact of working in this industry, we figured that a reasonable conclusion to this month's content theme would be to turn to our fellow wedding professionals. We asked some leading vendors what (possibly unexpected) item turned out to be invaluable in resolving a wedding day crisis. Almost all wedding pros carry some form of an emergency kit to their events - you may want to consider adding the following things to yours!

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Guest Contributor
Guest Posts, Mindset, Planning

(Editor's Note: Today we welcome our friend and colleague Meghan Ely of OFD Consulting, with a fantastic piece on whether work/life balance is actually an achievable thing in the wedding biz. Read more about Meghan at the end of the post!)

Ah, the ever-coveted work/life balance. From my experience, most people tend to lean towards one side or the other – rarely is it a 50/50 split. In the event industry, it can be especially difficult to prioritize your time as we’re often dealing with weddings and events on the weekends and weeknights.