All tagged competition
If there's one thing I know to be true in business (and in life), it's that nothing is ever constant. By their very nature, businesses are dynamic, and we all need to be mindful of that if we want them to thrive. We, as business owners, have to be willing to face the reality of what we've built, something that's often easier said than done.
(Editor's Note: In Kyle's and Jennifer's May 2015 post, "Why Competition Isn't a Bad Thing," we explained how the new hot focus in the wedding industry and other creative fields, that of #communityovercompetition, was both compelling and confusing. Today, Kyle looks back at our original article and shares her current thoughts.)
I don’t know when competition became a dirty word in our industry, but it has done nothing but help me define my business, strive to create better products and services, and serve as inspiration to constantly improve my technique. When I began my business, I spent hours poring over competitors' websites and blogs to research the local market, gain an understanding of pricing structures, then work to set myself apart and create a viable (and competitive) offering to potential clients.
