Be Smart. Be Bright. Be Sage.

Be Smart. Be Bright. Be Sage.

Anyone who reads WeddingIQ with any regularity knows we're huge fans of Sage Wedding Pros, not only for the fantastic, industry-changing work they do, but also for the amazing people they are. Michelle Loretta and Kelly Simants have both been so generous in sharing their wisdom as guest bloggers, and the education and support they provide to wedding business owners is second to none. On a personal note, I've been lucky enough to collaborate with them as the former co-host of the DC-area chapter of their awesome networking concept, Thursday Therapy, and had a great time participating in their game-changing Simple Plan workshop. I can't endorse Michelle and Kelly strongly enough!

That said, we are excited to share Sage Wedding Pros' top-notch educational conference for the wedding industry! Be Sage Conference is for smart business owners looking to create strong strategies for the long-term success of their companies. This year's conference will take place in Cabo San Lucas this November 14-17. (Brainy learning AND margaritas - who could ask for anything more?!)

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It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

Here on WeddingIQ, we've always been passionate advocates for what's truly in business - beyond the pretty Instagram snaps, the glamorous branding, the cheerful small talk at networking events. And what's more real, honestly, than realizing your business just isn't keeping up?

Starting a wedding business is such a whirlwind of excitement, and if you've got that perfect combination of skill, connections, and pure luck (which really isn't so much luck as good timing and good market conditions), your business can take off quickly. At least, that's what happened with my primary business. My former partner and I happened to launch it at a time when our region desperately needed upscale, polished, non-cheesy DJs, and we benefited tremendously from the fact that many of our would-be competitors were still embodying the bad DJ stereotype.

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We're Not Letting WeddingIQ Be Foiled by Fear Anymore - Here's Why, and Here's What's Next

We're Not Letting WeddingIQ Be Foiled by Fear Anymore - Here's Why, and Here's What's Next

How often do you feel afraid as you run your business?

Maybe it's that you feel you project a level of success or expertise that you haven't quite earned, and that makes you feel like a fraud. Or maybe you feel like you're hiding behind a professional image that's too traditionally businesslike, feminine/masculine, conservative or "high-end" and you don't truly identify with it. Or, maybe you're scared shitless of the enormity of running a business, knowing what's at stake for you, your dependents, the clients who hire you and the colleagues who refer you.

I'd venture to guess we've all had those fearful feelings at some point or another. I certainly have; in fact, I have them pretty much on the regular.

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Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?

Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?

(Editor's Note: Our friend and colleague Meghan Ely of OFD Consulting is back on the blog today, offering more of her expert wisdom. Learn more about Meghan at the end of the post!)

 

Public relations, marketing, advertising...which is the best for me?

If you find yourself asking this, rest assured that you’re not alone. While each are unique and different disciplines, there’s often a lot of confusion about what sets them apart. However, it’s important to decipher the differences in order to determine which is the best option for your business goals.

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Leveraging Non-Wedding Channels to Boost Your Wedding Business

Leveraging Non-Wedding Channels to Boost Your Wedding Business

Where do couples look for our services? This is the question you have to ask yourself when delegating those precious marketing dollars. Wedding magazines, wedding shows and online wedding directories are the obvious choice. It’s where couples go to get ideas, shop vendors and plan the all the details of their dream wedding.

I don’t know about you but the last time I checked, I was one of hundreds of vendors in my category all vying for the same clients. Sure, we all try to stand out with elaborate wedding show booths, stunning imagery or paying for top online placement, but wouldn’t it be nice if we could somehow get our clients to look at only us and not the competition? Here are a few suggestions to start thinking about other ways to market yourself, making you the go-to vendor in your field.

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