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How to Sell Weddings on the Weekend (When You Happen to Work Weddings All Weekend)

How to Sell Weddings on the Weekend (When You Happen to Work Weddings All Weekend)

Guest Contributor
Clients, Sales

Couples: "We’d love to meet with you on the weekend to plan our weekend wedding that only happens on one weekend of our entire lives."

You: "I’d love to meet with you sometime during the week because I work almost every weekend on weddings that occur only on the weekend."  

I kid, but the struggle is real, for you and for your potential clients. You may not work every weekend or every day of the weekend, but let’s face it, you might want a weekend off every once in awhile or to recover from a long day by relaxing. It’s difficult to schedule meetings in this 9-to-5 (and exceedingly 9-to-9) culture when your business hours are slightly more ambiguous or the opposite of most of society's schedule. You also don’t want to fall in the trap of working seven days a week just to appease your clients, or neglect to schedule time off so you can recharge and get back to the grind the following week.  

If You Want Your Wedding Business to Succeed, You Have to Let Go Of These Three Things

If You Want Your Wedding Business to Succeed, You Have to Let Go Of These Three Things

Guest Contributor
Mindset, Productivity

Throughout this month, we've written about all kinds of things related to being more productive and effective in your wedding business, from creating systems and workflows to taking baby steps toward outsourcing.

If you truly want your business to be successful, however, there's something important you need to do that doesn't involve taking more on or getting more done. Rather, it's a major mindset shift that absolutely has to take place if you want to grow and thrive. It involves letting go.

WeddingIQ Retrospective: Why Gender Neutrality Matters, Revisited

WeddingIQ Retrospective: Why Gender Neutrality Matters, Revisited

Guest Contributor
Marketing, Ethics

Editor's Note: As explained in Monday's post, throughout the month of April, as we prepare for an exciting announcement next month, we'll be looking back at some of the most popular, talked-about, or personally significant posts we've ever written, with a fresh perspective on our mindset today. Up first? Jen's May 2012 post, "Why Gender Neutrality Matters.")

I can't kick off this post without first saying how glad I am that so many wedding business owners have embraced gender-neutral language in their marketing since I first wrote about the topic almost four years ago. Back then, while I knew many wedding pros who privately supported marriage equality and warmly welcomed LGBTQ couples as clients, but were very hesitant to restrict the heteronormative language found throughout their marketing, let alone write marketing copy directly to non-straight couples (or feature images of them).

Learning From Your Selling Mistakes

Learning From Your Selling Mistakes

Guest Contributor
Sales

There's not a single wedding business owner in the marketplace who closes 100% of their sales meeting. That's just a fact. Sure, there are things you can do to increase the chances a client will want to sign on the dotted line, but you're always going to lose a few.

And that's okay. It gives you an opportunity to reflect on your strategies and make improvements for an even better business, all because of the dropped sales.

Friday Five: 5 Attitude Adjustments to Augment Your Sales

Friday Five: 5 Attitude Adjustments to Augment Your Sales

Guest Contributor
Sales, Mindset

I won't beat around the bush: selling your service or product in a wedding industry business can be hard. And when the clients you want to work with don't seem to be the ones inquiring, or when your offerings seem to be scaring off more prospects than they're enticing, it's easy to become disillusioned. And therein begins the vicious cycle: slow sales cause a sour mindset, which results in even slower sales.

This Friday Five series post doesn't have all the answers - your business issues could be caused by any number of things, from bad branding to misguided marketing to a tarnished reputation, and fixing them probably requires real work.However, if you're feeling bored, burnt out, bitter, or just plain blue, here are five adjustments to make to your attitude before it affects your sales.