All tagged authenticity

Oct 3
Oct 3 If WeddingIQ is a Relay, This is Me Passing the Baton...

Allow me to kick off this post with a bit of truth: I've written, deleted, and re-written it over and over, trying to make it perfect, or at least worthy of a "farewell." Unfortunately, those perfect words haven't come yet, so I figured I'd just do what I do in my personal conversations: just come out with it.

I'm very happy to announce that I'm passing the WeddingIQ torch to a trusted colleague whose contributions to this blog, and to the wedding industry, are well-known; someone whose star is definitely on the rise when it comes to speaking to, consulting with and educating event business owners...

Aug 16

Aug 16 The Harsh Reality of Business Ownership, and 5 Things You Need to Do to Survive

Guest Contributor

Mindset

If there's one thing I know to be true in business (and in life), it's that nothing is ever constant. By their very nature, businesses are dynamic, and we all need to be mindful of that if we want them to thrive. We, as business owners, have to be willing to face the reality of what we've built, something that's often easier said than done.

Jul 11

Jul 11 We're Not Letting WeddingIQ Be Foiled by Fear Anymore - Here's Why, and Here's What's Next

Guest Contributor

Announcements, Wedding Industry

How often do you feel afraid as you run your business?

Maybe it's that you feel you project a level of success or expertise that you haven't quite earned, and that makes you feel like a fraud. Or maybe you feel like you're hiding behind a professional image that's too traditionally businesslike, feminine/masculine, conservative or "high-end" and you don't truly identify with it. Or, maybe you're scared shitless of the enormity of running a business, knowing what's at stake for you, your dependents, the clients who hire you and the colleagues who refer you.

I'd venture to guess we've all had those fearful feelings at some point or another. I certainly have; in fact, I have them pretty much on the regular.

Jan 18

Jan 18 Are Your Branding & Marketing Authentic to You?

Guest Contributor

Marketing, Mindset, Wedding Industry

Anyone who knows me well knows that authenticity is one of my core values - so much so, in fact, that I developed an entire business venture to support entrepreneurs in integrating their authentic selves into their work. It drives me crazy to see good people struggling to succeed in businesses that don't feel right to them, and experiencing the burnout that comes from working harder and harder for clients with whom they just don't connect.

I've said it before: there is room in the wedding industry for every type of person to operate a business, because every type of person is out there, getting married and looking for vendors. There are a sea of clients out there who perfectly complement your personality, who like what you like, and who are dying to do business with someone exactly like you. Those competitors of yours who drive you crazy, who strike you as fake or annoying or whose pricing seems not to align with their talent? There are people out there who are really hoping those aren't their only options for your service category.