Episode 97 - How Wedding Pros Sabotage Their Own Marketing with Tayler Cusick Hollman
Why is it so hard to stay consistent with marketing your wedding business? In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Tayler Cusick Hollman, co-founder of Enji, to discuss how wedding professionals unknowingly sabotage their own marketing efforts and what they can do to break the cycle.
Tayler shares how perfectionism, overthinking, negative self-talk, and an all-or-nothing mentality can hold wedding pros back from reaching their marketing goals. She also explains why marketing is a skill anyone can learn and how creating realistic plans, building better habits, and shifting your mindset can make staying consistent easier.
Tayler Cusick Hollman is a marketing consultant turned small business champion and the founder of Enjiβa project management platform built specifically to help you stop thinking about your marketing and actually get it done. After more than a decade helping small business owners figure out what to say, where to show up, and how to stay consistent, Tayler saw the real problem wasnβt just planningβit was *doing* the plan. So she took everything sheβd learned and built Enji to help business owners turn ideas into actual, finished marketing. Because marketing out equals money in.
Highlights:
Why perfectionists, overthinkers, and overachievers often struggle to follow through on their wedding business marketing
How negative self-talk and limiting beliefs can lead to marketing self-sabotage
The dangers of an all-or-nothing approach and why waiting for everything to be perfect can hold your business back
Why wedding professionals need to stop treating marketing as something they're naturally good or bad at
How to overcome common marketing roadblocks and build more realistic, sustainable habits
The importance of planning ahead, setting achievable goals, and creating a documented marketing plan
Tayler's advice for building confidence, staying accountable, and consistently showing up for your business
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