Episode 95 - SEO Basics for Your Wedding Business with Sara Dunn
Getting found online is essential to growing your wedding business, but SEO is more than just adding keywords to your website. In this episode of Mind Your Wedding Business, Kevin sits down with Sara Dunn of Sara Does SEO to break down the basics of search engine optimization, how Google decides which businesses to recommend, and why SEO is becoming increasingly important as couples turn to AI tools like ChatGPT and Claude to find their wedding vendors.
Sara shares some of the most common SEO mistakes wedding professionals make. She talks about overusing keywords and overlooking the importance of their online reputation. Sara offers practical advice on optimizing your website, creating blog content that attracts the right clients, building quality backlinks, and making the most of your Google Business Profile. She also explains how AI is changing how couples search for wedding vendors and what wedding pros can do to stay visible.
Sara Dunn is the go-to Wedding SEO expert for planners, photographers, venues, and other wedding pros who want to rank higher on Google without the tech overwhelm. As the founder of Sara Does SEO, she offers done-for-you services, coaching, and courses built on her proven Wedding SEO Framework. A sought-after speaker and educator, Saraβs strategies help over a million searchers connect with wedding professionals each year.
Highlights:
Why SEO is an important marketing tool for wedding professionals and how it helps connect you with couples who are actively searching for your services
The biggest SEO mistakes wedding pros make, from keyword stuffing to combining multiple services onto one website page
How to choose the right keywords for your business and why attracting qualified leads matters more than generating high website traffic
Why blogging is still valuable for SEO and how to prioritize quality content over posting frequency
How backlinks, online reviews, and brand mentions influence your visibility on Google and AI search tools like ChatGPT and Claude
Simple ways to improve your SEO, including optimizing your Google Business Profile, building your online reputation, and knowing when to hire an SEO professional
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