Episode 90 - How to Stand Out in a Marketing Theme Park World with Becca Pountney
Standing out in the wedding industry can feel harder than ever, especially when couples have so many options competing for their attention. In this episode of Mind Your Wedding Business, Kevin sits down with wedding business marketing expert Becca Pountney to rethink the traditional marketing funnel and explore a new way to approach the customer journey.
Becca breaks down her “marketing theme park” approach and SCREAM framework, sharing how wedding pros can stand out, create better experiences, generate recommendations, and give potential clients more ways to connect with their business.
Becca is the UK’s leading wedding business marketing expert. With a background in film and production, she has scaled her consultancy business to help and develop other wedding pros. Becca has also written a book and hosts a successful, award-winning podcast that allows her to further share her expertise with the wedding industry and help wedding pros grow.
Highlights:
Why the traditional marketing funnel doesn’t always reflect how today’s couples make booking decisions
How the “marketing theme park” offers a different way to think about the customer journey
The SCREAM framework and how wedding pros can apply it to their marketing
Why transparent pricing, recommendations, and client experience matter
How personality can help your business stand out in an increasingly AI-driven marketing landscape
Why your inquiry and booking data can help you understand what’s actually working
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