Episode 8 - Is It Time to Grow Your Business? How Niching Down and Preparation Lead to Sustainable Success with Wendy Dahl
Struggling to figure out when and how to grow your business? Have you ever wondered if niching down could be the key to sustainable growth? In this episode, we tackle the common challenges of business expansion, from knowing when it’s time to scale to understanding what changes are needed to support that growth.
Overview:
Wendy Dahl's story is not only about longevity in the wedding industry, but also about continuously evolving and finding new ways to serve her clients. From navigating multicultural weddings to building a business around her life, Wendy breaks down what it takes to grow successfully and sustainably. This episode covers everything from the importance of niching down to knowing when it’s time to scale your business. Wendy and Kevin also discuss how to leverage relationships, set realistic goals, and make sure you're prepared for the challenges that come with growth.
Episode Highlights:
Wendy's path from running a DJ business to launching her own wedding planning company.
The benefits of niching down and how Wendy focused on multicultural and destination weddings.
Signs that it’s time to grow your business, from too much free time to turning down clients.
The importance of preparation before scaling, including logistics and team management.
How to identify your "golden client" and focus on building relationships with the right creative partners.
Tips on setting both short-term and long-term revenue goals to ensure sustainable business growth.
Call to Action:
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