Episode 40 - The Power of Behind-the-Scenes Content for Wedding Professionals with Sheena Kalso
We all want to show off the best version of our work, but clients are craving more than just the perfect final photo. They want to see the process, the people, and the real moments that bring a wedding to life.
In this episode of Mind Your Wedding Business, Kevin sits down with Sheena Kalso, a 20+ year wedding industry veteran and the founder of Behind Your Scenes, to talk about the power of behind-the-scenes content for wedding professionals. From documenting the messy middle to capturing the magic in motion, Sheena shares why showing your work, in real time and in real ways, builds trust and connection like nothing else.
Together, they explore how BTS content can elevate your marketing, make your brand more relatable, and become one of the most valuable sales tools in your business.
Highlights:
Why behind-the-scenes content builds more trust than a polished portfolio
How to start capturing BTS content without feeling awkward
The difference between social media content and legacy media
Why “pulling back the curtain” helps clients fall in love with your process
What to do when you're too busy to film yourself
How to navigate working alongside photographers and videographers
Why problem-solving moments are pure gold for content and connection
The real reason face-forward content always performs better
How to build your “content muscle” through low-pressure InstaStory practice
Whether you're a seasoned pro or just starting out, this episode will help you rethink how you show up online and give you the tools to turn everyday work into engaging, trust-building content.
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