Allow me to kick off this post with a bit of truth: I've written, deleted, and re-written it over and over, trying to make it perfect, or at least worthy of a "farewell." Unfortunately, those perfect words haven't come yet, so I figured I'd just do what I do in my personal conversations: just come out with it.

I'm very happy to announce that I'm passing the WeddingIQ torch to a trusted colleague whose contributions to this blog, and to the wedding industry, are well-known; someone whose star is definitely on the rise when it comes to speaking to, consulting with and educating event business owners...

Sep 29

Sep 29 Tips for Making the Sale With Add-Ons

Guest Contributor

Guest Posts, Sales

Even if you’re satisfied with the numbers you’re making, chances are you wouldn’t be one to say ‘no’ to an extra boost of revenue. (Believe it or not, ten out of ten entrepreneurs would like to increase their earnings!)

If you haven’t considered building in ‘add-ons’ to your business, then it’s time to rethink your business structure. More often than not, engaged couples are in need of standard décor items for their wedding day – think candles, linens, or even boutique candy favors. By upselling these types of products, you can not only make more money, but you’ll also be saving your clients the time and effort of buying them from a brick-and-mortar store. (Not to mention the savings, but we’ll get to that!)

Sep 27

Sep 27 Training Your Staff to Make the Sale

Guest Contributor

Sales, Guest Posts

As a small business owner, there will come a time when you need to share the wealth when it comes to sales. Whether you want to take on more clients or you simply want to delegate the sales process to free up some time for yourself, it’s key to instill your sales processes and procedures on your team.

By training each staff member the same way across the board, you can ensure that every prospective client is being treated in the same manner. This is essential for staying true to your brand, which isn’t just about colors and logos but speaks to client experience as well.

Aug 25

Aug 25 The Art of Finding a Mentor

Guest Contributor

Relationships, Guest Posts

(Editor's Note: Our guest post today comes from a true professional who's generously blogged for us before - welcome Kevin Dennis of Fantasy Sound Event Services! Learn more about Kevin at the end of the post!)

If you answered yes to any of these questions, it may be time to start the hunt for a mentor. The wedding industry is chockfull of experienced professionals, so there’s no need to ever feel like you’re in this alone. Once you have even an inkling of the direction you’d like to take, it’s time to find someone that inspires you and can answer questions.

Aug 16

Aug 16 The Harsh Reality of Business Ownership, and 5 Things You Need to Do to Survive

Guest Contributor

Mindset

If there's one thing I know to be true in business (and in life), it's that nothing is ever constant. By their very nature, businesses are dynamic, and we all need to be mindful of that if we want them to thrive. We, as business owners, have to be willing to face the reality of what we've built, something that's often easier said than done.