Jun 1

Jun 1 Event Day Marketing Done Right: How to Use Your Time at Weddings to Book More Weddings

(Editor's Note: Starting today, we're kicking off a whole new content theme for the month of June. All our posts this month will be exploring the topic of event-day management, and how you and your team can be more productive, prepared and successful than ever!)

Most professionals have some sort of routine on wedding days. Perhaps it involves some sort of equipment preparation, product assembly or simply a personal routine to help mentally ready yourself for the day ahead. These days are, by nature, lengthy and intense. There is a strict schedule, many tasks to fulfill and a team of vendors to work with, many of whom you may not know. Oh, yeah, don’t forget dealing with your clients and their guests, and delivering the service you were hired to perform. Needless to say it’s a lot of work. Encouraging you to concentrate on marketing or networking during the day may seem like I’m asking too much, but I promise it can be done and is highly worth the effort.

May 30

May 30 It's Memorial Day! If You're Working, Stop It Right Now!

Guest Contributor

Well-Wishes

Okay, I won't actually judge you for spending a holiday working on your wedding business, especially given that I, during one of my rare child-free weekends as a single mom, am using this time to do some digging on my own goals and plans.

However you're spending your Memorial Day, we hope it's a great one, and we can't wait to be back Wednesday to roll out our new content theme for June: event-day management! Throughout the month, we'll be sharing posts and resources that are all about making your weddings easier and better. We've also got some great guest posts scheduled, so be sure to check back later this week!

May 27

May 27 Micro-Manager vs. Laidback Leader: Which are You?

Guest Contributor

Guest Posts, Mindset

(Editor's Note: Friend of WeddingIQ and frequent guest contributor Jennifer Taylor of Taylor'd Events is back today, sharing some insights on different types of leadership within a wedding business. Read more about Jennifer at the end of the post!)

If you work in the event industry, you probably don’t need anyone to tell you how many moving pieces it takes to put on a successful wedding. With that said, the way you handle those pieces speaks a lot to your work style and can have a major effect on the final result.

With so many details to keep track of, it can be fairly easy to micro-manage. Who knows your job better than you? While it’s certainly important to make sure everything falls into just the right place, there is a time and place to take a step back and let the day flow naturally.

May 25

May 25 If You Want Your Wedding Business to Succeed, You Have to Let Go Of These Three Things

Guest Contributor

Mindset, Productivity

Throughout this month, we've written about all kinds of things related to being more productive and effective in your wedding business, from creating systems and workflows to taking baby steps toward outsourcing.

If you truly want your business to be successful, however, there's something important you need to do that doesn't involve taking more on or getting more done. Rather, it's a major mindset shift that absolutely has to take place if you want to grow and thrive. It involves letting go.

May 23

May 23 Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Guest Contributor

Guest Posts, Mindset, Planning

(Editor's Note: Today we welcome our friend and colleague Meghan Ely of OFD Consulting, with a fantastic piece on whether work/life balance is actually an achievable thing in the wedding biz. Read more about Meghan at the end of the post!)

Ah, the ever-coveted work/life balance. From my experience, most people tend to lean towards one side or the other – rarely is it a 50/50 split. In the event industry, it can be especially difficult to prioritize your time as we’re often dealing with weddings and events on the weekends and weeknights.