WeddingIQ Retrospective: Why Competition Isn't a Bad Thing, Revisited

WeddingIQ Retrospective: Why Competition Isn't a Bad Thing, Revisited

Guest Contributor
Mindset

(Editor's Note: In Kyle's and Jennifer's May 2015 post, "Why Competition Isn't a Bad Thing," we explained how the new hot focus in the wedding industry and other creative fields, that of #communityovercompetition, was both compelling and confusing. Today, Kyle looks back at our original article and shares her current thoughts.)

I don’t know when competition became a dirty word in our industry, but it has done nothing but help me define my business, strive to create better products and services, and serve as inspiration to constantly improve my technique. When I began my business, I spent hours poring over competitors' websites and blogs to research the local market, gain an understanding of pricing structures, then work to set myself apart and create a viable (and competitive) offering to potential clients.

WeddingIQ Retrospective: Why We've Said "No" to Wedding Venues' Marketing Brochures, Revisited

WeddingIQ Retrospective: Why We've Said "No" to Wedding Venues' Marketing Brochures, Revisited

Guest Contributor
Ethics, Wedding Industry, Marketing

(Editor's Note: We're just two weeks away from a BIG announcement for WeddingIQ! In the meantime, we continue our look back at game-changing posts from our past. On the docket today, Jen's May 2012 post, "Why We've Said "No" to Wedding Venues' Marketing Brochures.)

Boy, was I hot under the collar when I wrote this one. I remember so clearly how excited my former business partner and I were when our DJ company started seeing referrals roll in from our favorite venues. It was so validating, like all our hard work was truly paying off, and paying off in spades.

And then, the calls started rolling in. We went from receiving a few requests to advertise in our favorite venues' new marketing books - beautiful, photo-rich books, to be truthful - to receiving dozens. The quality of our referrals dipped. And after a couple of years of this, we said "enough."

Banish Busy Season Burnout With Jen's WeddingWire Education Center Post!

Banish Busy Season Burnout With Jen's WeddingWire Education Center Post!

Guest Contributor
Events, Education, Announcements

Wedding season is officially upon us - at an industry networking event earlier this week, almost every wedding pro I spoke with said they're kicking into high gear starting this month, and the same goes for my own company.

With that in mind, I'm excited to share my WeddingWire Education Expert piece for April, "Five Business Tweaks to Make Before Busy Season Hits." I've covered the major areas of your business to examine before you get swamped with events.

WeddingIQ Retrospective: Just Gimme the Photos, Revisited

WeddingIQ Retrospective: Just Gimme the Photos, Revisited

Guest Contributor
Marketing, Ethics, Relationships

(Editor's Note: We're making steady progress toward completing a major project we'll be rolling out at the beginning of May, and we can't wait for you all to see it! In the meantime, we're continuing to look back at popular and thought-provoking posts from our history. Today, it's Kyle's March 2015 post, "Just Gimme the Photos!")

I firmly stand behind everything I wrote here 100%. Jennifer and I even created a speaking presentation "The Internet is a Thieve's Paradise: How to Properly Use Professional Images & Protect Your Website" for The Planners Suite Conference this past January because we have such strong beliefs on this topic. That presentation was derived from this post and from Jennifer's 2012 post, "How to Protect Your Website From Thieves."

WeddingIQ Retrospective - It's Not the Economy, It's You, Revisited

WeddingIQ Retrospective - It's Not the Economy, It's You, Revisited

Guest Contributor
Mindset

(Editor's Note: Throughout the month of April, we're continuing our look back at the most controversial, highly-visited and deeply personal posts ever written on WeddingIQ. On the hot seat today is Jen's post from April 2012, "It's Not the Economy, It's You.")

It's no secret that, in its early days, WeddingIQ could be a pretty rancorous place at times. (Okay, occasionally it still is.) I wrote my posts with a lot of passion, and often with a very black-and-white view of how things "should" be.

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