WeddingIQ Retrospective: Why We've Said "No" to Wedding Venues' Marketing Brochures, Revisited

WeddingIQ Retrospective: Why We've Said "No" to Wedding Venues' Marketing Brochures, Revisited

Guest Contributor
Ethics, Wedding Industry, Marketing

(Editor's Note: We're just two weeks away from a BIG announcement for WeddingIQ! In the meantime, we continue our look back at game-changing posts from our past. On the docket today, Jen's May 2012 post, "Why We've Said "No" to Wedding Venues' Marketing Brochures.)

Boy, was I hot under the collar when I wrote this one. I remember so clearly how excited my former business partner and I were when our DJ company started seeing referrals roll in from our favorite venues. It was so validating, like all our hard work was truly paying off, and paying off in spades.

And then, the calls started rolling in. We went from receiving a few requests to advertise in our favorite venues' new marketing books - beautiful, photo-rich books, to be truthful - to receiving dozens. The quality of our referrals dipped. And after a couple of years of this, we said "enough."

Banish Busy Season Burnout With Jen's WeddingWire Education Center Post!

Banish Busy Season Burnout With Jen's WeddingWire Education Center Post!

Guest Contributor
Events, Education, Announcements

Wedding season is officially upon us - at an industry networking event earlier this week, almost every wedding pro I spoke with said they're kicking into high gear starting this month, and the same goes for my own company.

With that in mind, I'm excited to share my WeddingWire Education Expert piece for April, "Five Business Tweaks to Make Before Busy Season Hits." I've covered the major areas of your business to examine before you get swamped with events.

WeddingIQ Retrospective: Just Gimme the Photos, Revisited

WeddingIQ Retrospective: Just Gimme the Photos, Revisited

Guest Contributor
Marketing, Ethics, Relationships

(Editor's Note: We're making steady progress toward completing a major project we'll be rolling out at the beginning of May, and we can't wait for you all to see it! In the meantime, we're continuing to look back at popular and thought-provoking posts from our history. Today, it's Kyle's March 2015 post, "Just Gimme the Photos!")

I firmly stand behind everything I wrote here 100%. Jennifer and I even created a speaking presentation "The Internet is a Thieve's Paradise: How to Properly Use Professional Images & Protect Your Website" for The Planners Suite Conference this past January because we have such strong beliefs on this topic. That presentation was derived from this post and from Jennifer's 2012 post, "How to Protect Your Website From Thieves."

WeddingIQ Retrospective - It's Not the Economy, It's You, Revisited

WeddingIQ Retrospective - It's Not the Economy, It's You, Revisited

Guest Contributor
Mindset

(Editor's Note: Throughout the month of April, we're continuing our look back at the most controversial, highly-visited and deeply personal posts ever written on WeddingIQ. On the hot seat today is Jen's post from April 2012, "It's Not the Economy, It's You.")

It's no secret that, in its early days, WeddingIQ could be a pretty rancorous place at times. (Okay, occasionally it still is.) I wrote my posts with a lot of passion, and often with a very black-and-white view of how things "should" be.

WeddingIQ Retrospective: Real Talk on Motivation, Revisited

WeddingIQ Retrospective: Real Talk on Motivation, Revisited

Guest Contributor
Mindset

(Editor's Note: Today, we continue our monthlong look back at some of our most personal and popular posts of all time. Read on as Kyle reminisces about her July 2015 post, "Real Talk on Motivation: What Keeps Us Going When Life Pulls Us Down?")

When I originally wrote this post in July 2015, I felt very lost. It was five months after my mom had passed from a long struggle with cancer (among other personal and family tragedies), and despite my best effort, I was not where I wanted to be emotionally or professionally. I had the naive notion that I would immediately get back to my life right where it had left off and continue growing my business.

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