The Importance of a CRM System

The Importance of a CRM System

Guest Contributor
Clients, Sales, Productivity

When we first start out in business, we have all the time in the world. Every inquiry, every meeting, every contract and every other step of the transaction has our undivided attention, because - let's face it - we don't yet have a whole lot else to do. Of course, most of us hope to steadily grow our business and to become busier and busier, which means staying on top of our clients only gets harder and harder.

That's where CRM comes in.

The term CRM (customer relationship management) refers to a system or software that helps you manage any combination of your sales, marketing, operations and client interactions. And when your business really takes off and you suddenly have more client interactions than you can handle, your CRM becomes a lifesaver.

Hire Character, Train Skill

Hire Character, Train Skill

Guest Contributor
Wedding Industry, Relationships

We’ve all heard the business adage "Hire character, train skill."  But what does it mean? How do you do it? And, finally, how important is it when it comes to your wedding and event business?  In this post, I’m going to be speaking entirely about independent contractors as opposed to employees, as the process is a little different when hiring for short-term gigs rather than full-time work with a company. So, let’s get started!

 

 

Independent Contractors vs. Employees: What Wedding Pros Need to Know

Independent Contractors vs. Employees: What Wedding Pros Need to Know

Guest Contributor
Legal, Wedding Industry, Guest Posts

(Editor's note: We're thrilled to kick off our March content theme of all the operational "stuff" you need to manage in order to maintain a successful business - contracts, bookkeeping, client and team member management, and more. Today we welcome guest contributor Annette Stepanian, an attorney who's generously provided some fantastic advice for wedding business owners and other creative professionals. Take it away, Annette!)

You’ve decided to hire some extra help for your wedding business. Perhaps you’re now sending all of your graphic design needs to a local graphic designer or maybe you’ve hired an assistant to help with the day of work for an upcoming event.
 
Before hiring your next worker, it’s important to understand the distinction between what makes a worker an independent contractor versus an employee and what that means for you, the business owner. Improperly classifying a worker as an independent contractor can be quite costly for your business.

Learning From Your Selling Mistakes

Learning From Your Selling Mistakes

Guest Contributor
Sales

There's not a single wedding business owner in the marketplace who closes 100% of their sales meeting. That's just a fact. Sure, there are things you can do to increase the chances a client will want to sign on the dotted line, but you're always going to lose a few.

And that's okay. It gives you an opportunity to reflect on your strategies and make improvements for an even better business, all because of the dropped sales.

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