All in Wedding Industry

Scoring Sales Without Losing Your Sanity: The "More is More" Trick That May Surprise You

Scoring Sales Without Losing Your Sanity: The "More is More" Trick That May Surprise You

Guest Contributor
Clients, Marketing, Sales, Wedding Industry

The wedding industry is an interesting one in that many business owners came from vastly different fields. I personally know many wedding vendors who previously worked in law, finance, real estate, education, and more. That career diversity, combined with the fact that there aren't a ton of business-focused resources specifically created for the wedding industry (hence my starting WeddingIQ), means that many wedding pros rely on more general business advice - advice which may not be particularly applicable to what we do.

One of the biggest differences between wedding services/products and the services/products in other industries is how we go about effectively selling them. By nature, everything wedding-related is a luxury expense (some more so than others), and the event that's being celebrated is uniquely emotional and incredibly important to our clients, their families and their friends. As such, a lot of traditional "sales" advice just doesn't work.

Friday Five: 5 Last-Minute Tweaks to Make Before Marketing Month Ends

Friday Five: 5 Last-Minute Tweaks to Make Before Marketing Month Ends

Guest Contributor
Marketing, Wedding Industry

WeddingIQ's month-long marketing focus is about to end, and next week brings a transition to a new content theme. Before we wrap up Marketing Month, however, we thought we'd share a few last little things to check before you shift your attention to another area of your business.

Obviously, your marketing strategies are something that are constantly evolving - staying stuck in a campaign that's underperforming is pointless - but we can't be in "marketing mode" every moment. So, here are five things to double-check (and tweak, if necessary) before January ends.

10 Free Ways to Market Yourself and Your Wedding Business

10 Free Ways to Market Yourself and Your Wedding Business

Guest Contributor
Marketing, Wedding Industry

Here at WeddingIQ we've talked at length about determining which wedding shows to attend, weighing the options when it comes to advertising, and building your brand. We’ve also stressed the importance of high quality collaterals and hiring creatives and coaches for support, as well as joining professional groups within your industry. All these suggestions require an investment of not only your time but also a decent percentage of your business income. Purchasing expensive letterpress business cards or joining exclusive (and pricey) networking groups may help establish your brand, but don’t ignore all the free ways you can market yourself and your business. You can implement the items on this list today with nothing more than a little time and effort.  

Hacks to Make Your Marketing Easier

Hacks to Make Your Marketing Easier

Guest Contributor
Marketing, Wedding Industry

As wedding business owners, most of us don't (yet) have the luxury of outsourcing all our marketing to a pro, or retaining a marketing person on our team. We have to keep up with the seemingly endless task of marketing our services ourselves, and it can quickly become overwhelming. (Funny how good marketing can bring in more clients, and then serving those clients leaves you so little time for more good marketing!)

Fortunately, there are some tips and hacks you can use to make the job of marketing your wedding business easier. Most of them involve keeping yourself organized (in terms of time and materials) and ensuring your marketing efforts are tailored toward your specific clientele and your business goals.

Choosing the Right Images for Your Marketing

Choosing the Right Images for Your Marketing

Guest Contributor
Marketing, Wedding Industry

We’ve written before about the importance of having a great headshot in our post "Five Tips for Capturing the Perfect Headshot for Your Business and Your Brand." We’ve also discussed the right way to go about acquiring images from photographers in "Just Gimme the Photos." Imagery is everywhere and consumers expect to see it when shopping for your services and products. However, not all images are created equal, and some businesses miss the mark when choosing imagery to represent their brand.  So what kinds of images should you be using? What are clients looking for? Here is some instruction on what’s useful and what’s not when it comes to photography for marketing your business.

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