Jan 18

Jan 18 Are Your Branding & Marketing Authentic to You?

Anyone who knows me well knows that authenticity is one of my core values - so much so, in fact, that I developed an entire business venture to support entrepreneurs in integrating their authentic selves into their work. It drives me crazy to see good people struggling to succeed in businesses that don't feel right to them, and experiencing the burnout that comes from working harder and harder for clients with whom they just don't connect.

I've said it before: there is room in the wedding industry for every type of person to operate a business, because every type of person is out there, getting married and looking for vendors. There are a sea of clients out there who perfectly complement your personality, who like what you like, and who are dying to do business with someone exactly like you. Those competitors of yours who drive you crazy, who strike you as fake or annoying or whose pricing seems not to align with their talent? There are people out there who are really hoping those aren't their only options for your service category.

Jan 13

Jan 13 Letting Go...of Your Old Marketing Materials

Guest Contributor

Marketing, Wedding Industry

I have stacks of CD cases, bags of pens, boxes of business cards, and give aways with expired specials. When you’ve been in business for ten years or more its inevitable that you will begin to collect old marketing materials. Phone numbers change, images need to be updated and perhaps you’ve gone through a re-brand or two. Keeping your collateral current is a never ending task so you have to be smart when deciding where to spend your money. I’m going to share with you some tips on how to get the most bang for your buck as well as the importance of letting go of those old pieces that no longer serve your business.

Jan 6

Jan 6 Making Wedding Shows Work for You

Guest Contributor

Marketing, Wedding Industry

I don't know any wedding professional who doesn't have strong feelings one way or another toward wedding shows (also called bridal shows in antiquated, non-gender-neutral times). Some find them to be an invaluable marketing tool, while others have given up on them altogether, convinced they're a complete waste of time.

Those of us who have been around a while, though, seem to share the mindset that, while the majority of wedding shows aren't the right fit for our business, there are some that can help bring exactly the right clients to us, in a comfortable atmosphere that allows us to really connect. That's why, in my opinion, blowing off wedding shows altogether is kind of like throwing out the baby with the bathwater.