All in Planning
The Latest Trends: Why Educating Yourself on "What's In" is Essential
(Editor's Note: Today we're welcoming a new guest contributor to WeddingIQ - the talented Rebecca Hochreiter of DestinationWeddings.com! Learn more about Rebecca at the end of the post!)
In the wedding world, trends are often on the minds of engaged couples as they navigate the planning process. In some instances, they may even have a hand in influencing brides’ and grooms’ decisions. Additionally, more and more wedding professionals are making it a priority to keep tabs on the latest and greatest.
So why is it important to stay in the know? In a saturated industry, it’s imperative to stay relevant. The ability to offer industry insight will position you as not only an indispensable resource, but someone who values the client experience.
This Mid-Year Marketing Checkup Will Save Your Wedding Business
(Editor's Note: Today we're kicking off our July content theme: marketing! Yes, we covered this back in January, but given that we're halfway through 2016, it's time to revisit this important topic to keep our wedding businesses thriving! Keep an eye on our blog throughout the month of July for resources, support and inspiration on wedding business marketing!)
I suppose you could say that the headline for this post is a pretty bold claim. Yet, I believe it's totally accurate. After all, many small businesses, wedding businesses included, go under because their owners lose track of the big picture. It's so easy to get bogged down with all the demands of carrying out our contracted events that we forget to monitor everything that goes into attracting those events and clients. Now that the May and June madness are behind us, it's the perfect opportunity to look back at our 2016 marketing and determine what's working so far.