When it comes to operating our business, we're all guilty of "making it up as we go along" - as a matter of fact, as creative entrepreneurs, this is where we excel.

We're the thinkers and dreamers, always striving to discover the "next big thing." We're also generally an idealistic bunch, as it takes a lot of optimism to risk starting your own business. It’s exciting to design a logo or choose colors for your fledgling company, and to brainstorm all the ways you can help clients create the event of their dreams. You may imagine sitting in your office or working on site, basking in the pride of having finished a job and the kudos that may pour in. These dreams are what propel us forward and motivate us to do this work every day, even when we don't know exactly what we're doing.

Pretty quickly, however, we become immersed in the very real, practical aspects of owning a business.  There are never-ending items to be accomplished, deadlines loom ever closer, and don’t forget the "big picture thinking" necessary to help a company grow and prosper.