All in Mindset

It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

Guest Contributor
Mindset

Here on WeddingIQ, we've always been passionate advocates for what's truly in business - beyond the pretty Instagram snaps, the glamorous branding, the cheerful small talk at networking events. And what's more real, honestly, than realizing your business just isn't keeping up?

Starting a wedding business is such a whirlwind of excitement, and if you've got that perfect combination of skill, connections, and pure luck (which really isn't so much luck as good timing and good market conditions), your business can take off quickly. At least, that's what happened with my primary business. My former partner and I happened to launch it at a time when our region desperately needed upscale, polished, non-cheesy DJs, and we benefited tremendously from the fact that many of our would-be competitors were still embodying the bad DJ stereotype.

Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Guest Contributor
Mindset, Wedding Industry, Events

Perhaps you’ve gone to school, taken classes or gotten a certification.  You may have worked as an assistant, apprenticed with someone or worked your way up through a company.  If you learned the hard way, you just launched a website, purchased the necessary tools and figured it out along the way.  Whatever method brought you to the place you are now, you gained useful knowledge regarding your particular service or product and consider yourself skilled enough to offer it to clients…for money.

There are so many schools, conferences, retreats and online courses that will teach you the specific techniques of your trade.  But what about the mental acuity that goes into running your business and preparing for those intense wedding and event days.  Let’s face it being a great chef, videographer or limo driver isn’t enough. You need to prepare hundreds of gourmet meals in record time, create stunning imagery among dozens of guests with cameras and transport loud, excited wedding parties to multiple destinations. Not to mention possessing a congenial and even pleasant attitude while performing these tasks. This is the aspect of our career that is the most taxing.  So how do you prepare for the intensity of the weekend? Here are my suggestions for getting in the zone mentally so you can handle whatever comes your way.   

Micro-Manager vs. Laidback Leader: Which are You?

Micro-Manager vs. Laidback Leader: Which are You?

Guest Contributor
Guest Posts, Mindset

(Editor's Note: Friend of WeddingIQ and frequent guest contributor Jennifer Taylor of Taylor'd Events is back today, sharing some insights on different types of leadership within a wedding business. Read more about Jennifer at the end of the post!)

If you work in the event industry, you probably don’t need anyone to tell you how many moving pieces it takes to put on a successful wedding. With that said, the way you handle those pieces speaks a lot to your work style and can have a major effect on the final result.

With so many details to keep track of, it can be fairly easy to micro-manage. Who knows your job better than you? While it’s certainly important to make sure everything falls into just the right place, there is a time and place to take a step back and let the day flow naturally.

If You Want Your Wedding Business to Succeed, You Have to Let Go Of These Three Things

If You Want Your Wedding Business to Succeed, You Have to Let Go Of These Three Things

Guest Contributor
Mindset, Productivity

Throughout this month, we've written about all kinds of things related to being more productive and effective in your wedding business, from creating systems and workflows to taking baby steps toward outsourcing.

If you truly want your business to be successful, however, there's something important you need to do that doesn't involve taking more on or getting more done. Rather, it's a major mindset shift that absolutely has to take place if you want to grow and thrive. It involves letting go.

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Guest Contributor
Guest Posts, Mindset, Planning

(Editor's Note: Today we welcome our friend and colleague Meghan Ely of OFD Consulting, with a fantastic piece on whether work/life balance is actually an achievable thing in the wedding biz. Read more about Meghan at the end of the post!)

Ah, the ever-coveted work/life balance. From my experience, most people tend to lean towards one side or the other – rarely is it a 50/50 split. In the event industry, it can be especially difficult to prioritize your time as we’re often dealing with weddings and events on the weekends and weeknights.

Load More