Virtual Reality and Its Impact on the Wedding Industry

Sandy Hammer, AllSeated

Technology never ceases to amaze us – even in the wedding industry, where we are accustomed to watching for and incorporating new innovations into our bags full of tricks. One of the most exciting recent advances is the rise of Virtual Reality (VR) capability. It is revolutionizing the way that we work with clients, market destinations and visualize design. Its impact on the wedding industry is expected to be huge.

What Is Virtual Reality?

In the recent past it was the stuff of movies, games, and imagination –  put on a pair of Goggles and be transported to destinations as far as the other side of the globe (and beyond). Today, however, you can purchase a pair of such goggles from Apple or Android, download an app to access your project or event, and see the entire venue as if you are standing directly in the room. This vivid visualization pre-delivers experiences to venues and couples in a way that has never previously been possible in this industry!

What Are the Wedding Industry Implications of VR?

This new technology will allow wedding professionals to work with couples from afar with more ease and peace of mind for all involved. Couples will be able to see their space and your designs before they set foot in it in real life. The VR experience replaces a photo slideshow, video or schematic. This kind of engaging interaction with the space makes both preliminary sales and upselling easier.

Increase Sales

We have updated AllSeated, for example, to include technology that interacts with a wide range of VR headsets, including Facebook’s Oculus, HTC’s Vive and the Samsung Gear VR. Some of our customers have reported closing more than ten new events per year solely due to the event visualization experience we provide. Incorporating VR technology into your sales process is expected to have the same effect on wedding sales across the board.

Whether you sell local weddings or destination events, you can look forward to the advancements that will soon be available to you thanks to VR technology. Turn your bridal show or trade show booth into an imagination station and invite your couples in to your venues and designs. You will soon see an improvement in the number and quality of bookings you successfully secure. It’s a form of tech advancement that has been long anticipated. Enjoy its benefits!

With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.