Editor's Note: As explained in Monday's post, throughout the month of April, as we prepare for an exciting announcement next month, we'll be looking back at some of the most popular, talked-about, or personally significant posts we've ever written, with a fresh perspective on our mindset today. Up first? Jen's May 2012 post, "Why Gender Neutrality Matters.")

I can't kick off this post without first saying how glad I am that so many wedding business owners have embraced gender-neutral language in their marketing since I first wrote about the topic almost four years ago. Back then, while I knew many wedding pros who privately supported marriage equality and warmly welcomed LGBTQ couples as clients, but were very hesitant to restrict the heteronormative language found throughout their marketing, let alone write marketing copy directly to non-straight couples (or feature images of them).