All tagged hiring
As business owners, we tend to be full of passion and dedication to our work, and it's easy to assume that everyone we hire will feel exactly the same way. Unfortunately, this is a common mistake that often leads to under-training our team, a shortcoming we don't even realize until something terrible happens at a wedding and we're left to answer for it.
Sure, most of us with employees or contractors are fortunate enough to have fantastic, loyal, talented people representing our business. As I've often said at speaking engagements, though, other people will never be as invested in your business as you are. That's just a fact, and keeping it in mind as you plan your training will help you avoid many a headache along the way.
Throughout this month, we've written about all kinds of things related to being more productive and effective in your wedding business, from creating systems and workflows to taking baby steps toward outsourcing.
If you truly want your business to be successful, however, there's something important you need to do that doesn't involve taking more on or getting more done. Rather, it's a major mindset shift that absolutely has to take place if you want to grow and thrive. It involves letting go.
Earlier this week, we outlined how to create systems and workflows for your wedding business, and how to write job descriptions for yourself and everyone else on your team (including people you'll hire in the future). In today's post, we'll put together those things with some other important information to create your own company manual.
I know: "company manual" sounds pretty impersonal, doesn't it? Whether you call it that, or a handbook, or a field guide, or a bible, it's an important part of running a successful business of any kind. You probably received one in many of the 9-5 jobs you had before diving into the wedding industry, and it can benefit your business in many of the same ways it benefits the corporate giants.
When it comes to operating our business, we're all guilty of "making it up as we go along" - as a matter of fact, as creative entrepreneurs, this is where we excel.
We're the thinkers and dreamers, always striving to discover the "next big thing." We're also generally an idealistic bunch, as it takes a lot of optimism to risk starting your own business. It’s exciting to design a logo or choose colors for your fledgling company, and to brainstorm all the ways you can help clients create the event of their dreams. You may imagine sitting in your office or working on site, basking in the pride of having finished a job and the kudos that may pour in. These dreams are what propel us forward and motivate us to do this work every day, even when we don't know exactly what we're doing.
Pretty quickly, however, we become immersed in the very real, practical aspects of owning a business. There are never-ending items to be accomplished, deadlines loom ever closer, and don’t forget the "big picture thinking" necessary to help a company grow and prosper.