Show Me the Money: Why Your Wedding Biz Website Needs Pricing (and How to Do it Right)

Let’s talk about one of the most skipped—and most searched-for—parts of a wedding business website: pricing.

As a professional website copywriter for the wedding industry, I’ve written around, oh, a zillion About pages and a galaxy of service descriptions. But you know what consistently makes a difference in selling for clients? Yep—how I talk about the money. And because WeddingIQ is all about helping pros work smarter, not harder, I’m here to break down one of the simplest strategies to boost your bookings: price transparency.

Listing your services and prices isn’t just a necessary evil. It’s one of the most powerful sales tools you have. Couples aren’t just buying your talent—they’re buying clarity, confidence, and the reassurance that you’re the right fit for their wedding.

Why I’m On Team Price Transparency

Here’s the deal: today’s couples are savvy. They’re juggling vendors, venues, and an inbox full of “just checking in” emails. They don’t want to waste time playing guessing games with your rates, and they definitely don’t want the ol’ “if you have to ask, you can’t afford it” treatment.

When you list your prices, you:

● Build trust: Transparency says, “I know my worth, and I’m not afraid to put it out there.”

● Pre-qualify leads: Fewer ghosting, more clients who can actually afford you.

● Save time: No more endless back-and-forth before you even get to the fun stuff.

I’ve seen it over and over: businesses that list prices get better inquiries. The kind where you can skip the awkward “so…what’s your budget?” conversation and dive right into how amazing you are.

It also eliminates the #1 ghosting trigger in the industry: sticker shock. If you wait until halfway through your sales process to drop the number, you risk losing the lead entirely. On the other hand, when couples see your price upfront and still reach out, you know you’re talking to people who are ready to invest.

Four Ways to Share Your Pricing

Your website, your rules—there’s more than one way to give your couples the info they need. And no, you don’t have to post an exact, down-to-the-penny quote like it’s the menu at a diner.

Here are four tried-and-true ways to make pricing public without boxing yourself in:

1. List your price.

Perfect for vendors with a flat fee or set price, like rental companies, musicians, or hair and makeup artists. Listing the flat price is clear and easy. There’s no guesswork and no need for “request a quote” buttons.

2. List your minimum price.

Great for pros whose rates change depending on hours or scope—think photographers, bands, and DJs. “Packages start at $3,000” sets expectations without locking you into a number before you’ve discussed details.

3. Share a range of prices.

Works well for services with lots of options. Pro tip: anchor with the higher number first (like saying $6,000 – $4,000)—psychology says people remember the first number they see, which makes your lower packages feel more approachable.

4. Give your average price.

Ideal for planners, caterers, and stationers whose costs vary widely with guest count and materials. “Most couples spend around $5,500” or “Our couples typically spend $1,200 per head” gives a ballpark that’s easy to digest and still leaves you flexibility.

You can even combine these methods—say, a starting rate with an average spend—if that gives the clearest picture of your pricing structure.

Overcoming the “But I’ll Scare People Away” Fear

I hear this all of the time: “If I list my prices, won’t it turn people off?”

Short answer: Yes. But that’s the point. The goal isn’t to attract everyone; it’s to attract the right people. The ones who see your work, understand your value, and are comfortable with your rates. If someone clicks away because your minimum is out of their budget, you’ve saved yourself hours of emailing, quoting, and follow up.

Think of it like a velvet rope outside a VIP event—you’re not trying to pack the room. You’re making sure the people who do get in are ready to party at your level.

Make It About Them (Not You)

Your website isn’t a personal scrapbook—it’s a sales tool. And the #1 question on your couples’ minds? How much does it cost?

Answer that clearly, and you remove friction. You help the right people find you. You close more sales without even getting on a call.

This isn’t just about transparency—it’s about respect for your couples’ time and budget. When you answer their biggest question upfront, you set the tone for a relationship built on trust. And in an industry as personal as weddings (with a fair amount of negative chatter online), trust is currency.

So don’t hide your numbers in the back corner of your inbox—be bold, and display them confidently. Price transparency isn’t scary. It’s strategic.