Outsource vs. In-House: What to Keep in Your Workflow and What You Can Hire Help for

As your business grows, the ability to juggle all of the moving parts slowly declines. Business owners want to have their fingers on the pulse at all times, but at some point, we have to know our limits so that our workflow doesn’t suffer.

Here comes the tricky part: what should you keep on your plate, and what’s better off being outsourced? Let’s break it down.

What to keep in-house 

For starters, client communication is one area that you don’t want to outsource beyond your immediate circle. Everyone on your team should be on the same page, and being too far removed from the client experience can add a level of disconnect and risk miscommunication or confusion.

On that note, you should be at the helm of the creative tasks and the design process, especially if this is where you really thrive as a wedding pro. Whether you’re offering floral services, full-service planning, or otherwise, you are going to be the mastermind behind bringing your client’s vision to life

While day-to-day admin tasks might not seem like the most exciting aspect of your workflow, overseeing things like email management, contracts, and appointment scheduling are important (but can be delegated to another team member).

What to outsource

If your immediate team has a full workload, it’s a good idea to regularly reconsider which duties can be shifted elsewhere.

Having a designated person to tackle your copywriting and content management like social media can lift the burden as well. For example, blog writing is the perfect thing to hire help for, giving you plenty of content and boosting your SEO ranking in the process.

Additionally, bringing in a marketing expert can give you a new perspective — particularly if you’re aiming to break into a new market, offer new services, or expand your niche. If marketing isn’t something you love doing or simply don’t have time to do (cue email marketing), it’s okay to lean into the pros for help.
Financials aren’t something to be taken lightly, and this is a place in your business where you shouldn’t take risks. Payroll, taxes, and other monetary liabilities are risky to do on your own if you aren’t well-versed in business expenses, and even then, hiring someone licensed and knowledgeable is going to be worth every penny.

Every business is different, and there’s no wrong answer when it comes to outsourcing help. That said, SOPs reign supreme, so whatever you decide, make sure to have appropriate instructions and guidelines in place to keep things consistent.