Wedding trends are always changing, but the new year is the perfect time of year to take a step back and evaluate the current industry landscape to see what’s hot (and what’s not) with engaged couples for the year ahead.
We spoke with wedding professionals across disciplines around the world about what they forecasted for 2020 weddings and here’s what they had to say.
Wedding Tech
Tech has been on the rise for some time now, but increased availability and affordability are making it accessible for everyone to use. “Technology will be all the rage in 2020,” assures Karen Gordon of GoodShuffle Pro. “It’s making events grander and lives easier. As businesses automate things like billing and payments, inventory tracking, and more, they’ll be able to better serve their clients one-on-one. They also will start being able to convey looks online easier with website inventory plugins, VR-powered floor plans, and more.”
Wedding couples are getting in on the tech boom as well, with exciting ways to enhance the event experience. Gordon adds: “Some fun tech that will be involved in weddings, receptions, and activations are wearable tech like heart rate monitors (to see the adrenaline pumping during the ceremony!), drone wedding photographer for incredible birds-eye views, VR and 360 video booths, digital guestbook apps, wedding cake projection mapping, and more.”
Custom Entertainment
Gone are the days of self-made playlists and manufactured band experiences; this year will be one of fully personalized entertainment options. “Our couples are more hands-on than ever when it comes to the selection of the music, taking time to be involved with the crafting of a playlist that is reflective of their specific tastes and who they are as individuals,” shares Tim Ruedeman of Dexter Lake Club Band.
He continues: “In 2020, we're sure we'll see even more couples choosing individual bands that are unique and can provide a live music experience that's more in line with what they're used to from attending regular club shows and concerts vs. the more generic approach of some of the larger agencies with 15 or interchangeable bands.”
Edible Décor
Nowadays, everything can be made into décor — from lighting to stationery and, now, food displays. “Heading into 2020, people want to see desserts almost like décor — a focal point in a room that complements the space around it,” explains Shelby Anderson of Footers Catering. “Desserts displayed with purpose and style makes an event feel seamless. Setting desserts on an 8-foot table is easy; how the table flows with everything else is the trick. I think it’s safe to say that food is not just something people want to eat, it’s something they want to be blown away by. It’s something they want to speak to them.”
Jeremy Bronson of Occasions Catering elaborates: “Presentation has really taken center stage for catering. Top caterers are buying or making creative furniture and display equipment to delight guests, and often the food is wheeled around, suspended, or in motion on a track. Food is part of the entertainment, so chef action and guest customization options continue to grow in popularity.”
For more professional insight into 2020 wedding trends, don’t miss the annual International Wedding Trend Report, which covers everything from color palettes to honeymoon destinations to floral design styles.
Kylie Carlson is the owner of The Wedding Academy. With seven locations globally, the Academy boasts an internationally recognized accreditation program that brings professional training to wedding planners, designers and stylists.