5 Digital Tools to Streamline Your Content Marketing
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Content marketing is a powerful tool for growing your business. Creating and sharing valuable content not only allows you to reach new people but convert them into loyal clients and customers. All entrepreneurs can benefit from this type of marketing!
Unfortunately, many believe they simply don’t have the time for content marketing. It’s often thought to be a complicated, time-intensive process – but it doesn’t have to be. When you implement the right tools and systems, you can utilize content marketing to increase leads and connect with potential clients.
Here are the top 5 digital tools we recommend to streamline your content marketing.
Airtable
A widespread tool for sharing databases, Airtable is an excellent option for content planning. With one tool, you can map out your blog, email, and social media content. In addition, multiple users can collaborate on Airtable’s dashboards, making it easy for you to leave feedback and ensure you meet all deadlines.
Airtable dashboards are customizable, meaning you can define different categories based upon the content you’re sharing. For example, you could label various sections of your Airtable according to their theme, media outlet, etc. You can also upload photos and videos, adding a visual element to your content planning.
The best part? Airtable offers many of these robust features on their free plan! In addition, the platform also supports automation, so you can complete projects and combine workflows with the click of a button. Learn more about Airtable here.
Planoly
If you’re showing up on social media, a tool like Planoly should be at the top of your list. This social media scheduler allows users to schedule content to Instagram, Facebook, Twitter, and Pinterest. Made first for Instagram, businesses can visually layout their feeds, keeping their aesthetic in mind as they create content.
Planoly also enables hashtag grouping, so users can save different combinations of hashtags and paste them on each piece of content rather than having to type them out individually. On top of this, Planoly recommends the best time for accounts to share content. Users no longer need to think about when they should hit publish – now, they can drag and drop their posts directly onto their calendar.
This scheduling tool has robust analytics and comes with various package options to fit each user’s needs. Learn more about Planoly here.
Canva
As a wedding professional, you understand the importance of visual content. Gorgeous photos and graphics can make a big difference for potential clients choosing to work with you or a competitor. That’s where Canva comes in handy.
This graphic design platform makes it easy for business owners to create stunning images – no graphic design experience required. With plenty of templates to choose from, Canva allows users to simply plug in their text, colors, and logos and be on their way. The platform also offers a variety of stock photos, so you’ll be able to take your pick if you’re in a pinch.
Canva’s free plan has everything you need for graphic design, with more than 250,000 templates and hundreds of thousands of free photos and graphics. Their premium plan is also an option if you're looking for more. This plan allows you to add brand kits, where you can easily save your logo and brand colors to use on different designs. Learn more about Canva here.
Yoast
SEO can make or break your website traffic, so if you aren’t already using a tool that improves yours, you’ll want to look into Yoast. This SEO plug-in will help you optimize your website content for search engines, helping you drive more users to your website. In addition, you can use Yoast for blog posts and additional website content, such as content pillar pages.
Yoast works with WordPress and Shopify, and if you’re new to SEO, don’t worry – Yoast is easy to implement. A simple addition to your website pages, this tool will help you improve your Google rankings and attract new clients. Learn more about Yoast here.
Grammarly
Producing a vast amount of content is great, but it’s not going to do anything for your business if it’s hard to read or looks unprofessional. Enter, Grammarly. This typing assistant will review spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in all of your content.
Think of Grammarly as an extra set of eyes, perusing your content to make it easier for users to read. You can use Grammarly directly on its website, but a simple browser extension also allows you to check your grammar anywhere you type – inside emails, Google Docs, or even Slack messages. Learn more about Grammarly here.
Content marketing might seem intimidating, but you can streamline the process and effectively reach new clients when you use the right tools! Make it a goal to try each of these programs in the coming weeks, and watch as you begin creating content with ease.
Looking for more digital tools? Grab our free guide, 99+ Essential Tech Tools for Your Wedding Business, for all of our recommendations!
