No, seriously, I’m asking. Why should other vendors refer you?
Because if you don’t know the answer to that question, then chances are, you’re not someone whom other wedding professionals are going to be jumping to recommend.
Being able to easily, concisely explain what’s in it for the other vendor (and I don’t mean kickbacks!) and for the vendor’s clients is essential to building strong referral relationships. Maybe you’re super accessible and always easy to reach. Maybe you’re always early for events. Maybe your turnaround time for products is lightning fast. Maybe you’re in a position to refer clients back to the other wedding pro (that’s usually pretty key).
Whatever you bring to the table, be sure you can describe it when you’re given the opportunity. There are a lot of wedding businesses out there, and competition for referrals is stiff — any way you’re able to differentiate yourself increases the chances that your information will be what other wedding vendors give to their clients.