I’ve noticed a trend lately among wedding businesses: they hop onto another business’ Facebook page with a friendly — if generic — post that says “Just stopped by to LIKE your page, be sure and LIKE us back!” They usually then include a link to their own business page. Similarly, businesses will post to Facebook groups and other message boards with a practically rude “LIKE US.” and a link.
My question is why? Why should perfect strangers “like” your page, let alone like your business? Furthermore, can you identify the benefits to having these strangers like your page?
I do think there are some businesses who can benefit from an astronomical number of Facebook likes. Small wedding businesses, however, probably aren’t among them. When your fans include people having nothing to do with your industry, who are not your prospective customers nor a prospective source of referrals, then having them “like” you doesn’t seem all that important. And the infinitesimal boost in “likes” certainly doesn’t seem worth the negative impact to your image when you spam people and groups.
(Just as a clarification: I’m certainly not against “likes,” in fact I happen to genuinely “like” over 350 businesses on my personal page and over 600 businesses on my business page. This is purposeful, however — these are businesses, and business owners, that I genuinely want to support. I’d like to think that’s a “like” with meaning.)