Who's Your Client?

WeddingIQ Blog - Who's Your Client?

Many wedding services are booked and paid for by someone other than the engaged couple, such as a parent.  Still, I believe it’s in every wedding business owner’s best interest that the contract reflects who is the true client: the couple getting married.

Standard advice would suggest you should only allow the bride(s) and/or groom(s) to sign the contract itself.  In my business, we’ve accomplished largely the same thing while still allowing a parent or another party to sign the contract — since we serve many couples who are planning their wedding from out-of-state or abroad, it makes sense for us to keep the contract-signing process as simple as possible.

What we’ve done is to include a clause in the contract that states that our DJ is “responsible solely for fulfilling the wishes and directives of the couple getting married, and those wishes and directives will supersede any conflicting requests from any other guest in attendance.”

This enables anyone the couple wishes to actually sign the contract, while allowing us to treat the engaged couple as our number-one priority.  We can sense the sigh of relief from some clients who are glad to know they’ll be respected above anyone else.

Defining, in very clear terms, who you’re serving removes any potential conflicts of interest and can enhance your couples’ confidence in your company.


Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.