I spent some time this past weekend catching up on my Google reader, and found myself deeply moved by Sean Low’s May 16 article, “Your Gift.” In it, he says, “…Your creative business has to be structured so that it supports the stage you want to play on…You are to play on your own stage – the one that most celebrates the gift you have been given.”
That got me thinking: how many of us have stopped to really consider what kind of stage would enable us to shine. Like all businesses, wedding businesses are go, go, go — book weddings, harvest reviews, collect awards, get published, book more weddings. Repeat ad infinitum. I believe, though, that knowing our gifts — and the stage on which we present them — could make the business of weddings that much more rewarding, not to mention successful.
It took me a little pondering, but finally I was able to clearly picture my stage, both for my DJ business and for this blog.
For my DJ company, my stage is weddings where the couple getting married wants to have the best party of their lives. They’ve spent enough on the wedding to have made it special and personal, though it’s not spending for spending’s sake — they’ve prioritized their expenses and planned carefully, and as a result, have complete trust in their vendor team. And of course, they value music and its tremendous impact on the wedding, and are ready to let their hair down and have an amazing time. That’s when my DJs really are at their best.
For this blog, I think my stage is just the realm of making people think in a new way, one that helps their business to serve them better. The blog isn’t yet close to what those of my business heroes write, but to know that I’ve had a part in getting people’s wheels turning is tremendously gratifying. In the short time I’ve been writing this blog I’ve been asked to consult on customer service issues and creative projects, received guest blogging and speaking opportunities, and had people request that I share my thoughts on specific topics that are important to them. Delivering insight on business issues to people who may otherwise be moving too fast to consider them feels like the right stage to me.
So what’s your stage like? Where will you shine?