We're Not All the Same

WeddingIQ Blog - We're Not All the Same

I spoke recently with another wedding business owner (I’ll call this person “Bill”) who was interested in referring a client to us.  Bill confirmed our availability and then asked our rate.  The moment I told him what we charge — something clearly outlined on our website, that is the same for every single client for a given date — he visibly recoiled.  “Is it really that much?  Your competition is charging way less.”  The conversation ended pretty quickly after that.  No discussion of how our services might differ from that of our competitors, no discussion of why our rates are what they are.

Bill’s comment surprised me at first, and then really got me thinking.  For one thing, Bill’s services aren’t cheap, either, but I’d never assume Bill was unreasonably overpriced just because others in the same service category are cheaper.  People, and businesses, are all different.  We all have different levels of talent and experience; we all operate with different overhead costs and budgets; we all price our services in such a way as to attract the clients we wish to serve.

That being said, it’s quite possible we were absolutely not the right vendor for Bill’s clients, especially if they were looking to spend way less than what we charge.  That happens all the time.  What I took exception to, however, was how incredulously Bill reacted to what I felt is pricing that’s more than fair given the quality and value of the services we provide.

I suppose my message is this: unless you believe your business, and you as its owner, are completely interchangeable with your competitors, then please don’t purport to know what another wedding professional is worth.  We all fight that kind of mentality in prospective clients all the time, and we as business owners certainly don’t need to fight it in one another as well.


Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.