(Editor's Note: Today we welcome guest contributor Meghan Ely of OFD Consulting! We're so excited to have our friend and colleague sharing her wisdom. Learn more about Meghan at the end of the post!)
I am not adept at song lyrics, plain and simple. I can’t tell you how many times that I’ve been in the car with my husband bopping along to the radio when he gives me the “I can’t believe you think that’s how the song goes” look. Song lyrics, along with accounting and baking with egg whites, simply aren’t my specialty.
Wedding PR, however, is. And as many times as I’ve happily seen my coaching clients, friendors and colleagues alike “get it,” I still run into scenarios where I can’t help but shake my head.
So what are some of the top Wedding PR mistakes I run across?
Me, Myself and I: Behind every successful wedding is a dedicated team of event professionals, so when the time comes to submit the wedding to a blog or publication, it’s essential to give credit where credit is due. It’s typically easy to remember the venue, florist and photographer because they’ll be a part of the majority of the images. But make sure you’re giving a little promotional love to the entertainment, transportation, hair and make up artists and stationery companies, many of whom I find often missing from real wedding features.
Chevron with a Side of Burlap: Inspiration shoots continue to be a popular practice among wedding professionals and while they have their benefits, one of the biggest challenges is the very fact that everyone is doing them. These days, jaw dropping isn’t enough. Instead, if you’re aiming for press, you need to be unique. Draw inspiration from other industries. Pore over magazines and blogs to make sure your idea is one that will be fresh and inspiring. And for goodness sake, retire those mason jars.
Go National, or Go Home: I completely get the allure of national press. It’s not only exciting, but it can absolutely open doors for you and your company. But I see far too many people chasing down these media outlets but the fact is, there are amazing wedding blogs and publications at the local level. And guess what? They’re a direct channel to your prospective couples, especially if the majority of your work is focused in one region.
Here, There and Everywhere: It’s exciting when you’ve executed a sigh-inducing event that you just know will be a hit with the editors. So you gather the appropriate images and send them along. To Everyone. Want to know the quickest way to get on an editor’s bad side? Submit a wedding to them and to all of their editor friends. Instead, assume every editor requires exclusivity and pitch to one media outlet at a time until you’ve found it the right home.
The good news? None of the above necessarily relegate you to the wedding PR hall of shame. This is still very much a new industry and we’re all learning and evolving. You too can bounce back and enjoy a press portfolio you can be proud of in 2015 and beyond.
But I wasn’t kidding about the mason jars.
Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. She is the exclusive Wedding PR Education Expert for WeddingWire and is a highly sought after speaker in the wedding industry. To learn how OFD Consulting can assist you with your wedding marketing and wedding PR, please contact us today.