Thoughts on Competition

WeddingIQ Blog - Thoughts On Competition

It’s a fact that every wedding business has competitors.  Even if you have the most innovative business concept out there, and are currently the only one providing a given product or service, the key word is currently.  There’s always going to be someone around the corner who will be offering something very similar in the near future.

Being aware of your competition is key to operating a successful wedding business.  Realize, though, that being aware of your competitors is not at all the same thing as sweating your competitors.  I know of some wedding business owners — among them, my own DJ company’s competition — who practically obsess over what everyone else is doing.  They gossip non-stop, they stalk others’ social media accounts incessantly, and they create a ton of headache and heartache for themselves, totally unnecessarily.

My suggestion is that you find the balance between keeping up with the competition (knowing what they’re offering and how they are trying to counter your efforts) while remaining above the pettiness and distraction.  Sabotaging yourself by worrying about others does your business no good, but nor does hiding your head in the sand in the name of staying drama-free.


Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.