The Latest Trends: Why Educating Yourself on "What's In" is Essential

WeddingIQ Blog - The Latest Trends - Why Educating Yourself on "What's In" Is Essential

(Editor's Note: Today we're welcoming a new guest contributor to WeddingIQ - the talented Rebecca Hochreiter of! Learn more about Rebecca at the end of the post!)

In the wedding world, trends are often on the minds of engaged couples as they navigate the planning process. In some instances, they may even have a hand in influencing brides’ and grooms’ decisions. Additionally, more and more wedding professionals are making it a priority to keep tabs on the latest and greatest.

So why is it important to stay in the know? In a saturated industry, it’s imperative to stay relevant. The ability to offer industry insight will position you as not only an indispensable resource, but someone who values the client experience.

Since trends play a large role in the ever-changing wedding industry, it’s necessary for professionals to stay up to date with what’s in and what’s on its way out. And the best way to do that? Make a commitment to stay in the know through education.

There are plenty of ways to keep your eye on the shifts in the industry, be it in the general wedding market or within a niche market.  So what’s our favorite reads this year so far?

WeddingWire has shared their 2016 Survey of Contemporary Couples & Current Wedding Trends, which focuses on the LGBTQ wedding market. So pair that next morning cup of coffee with the reports that best resonate with your brand.

Interested in learning more about consumer behaviors as a whole? Then look no further then Splendid Insight’s 2016 Global Wedding Market Report. They also break down statistics in a number of different regions if you’d prefer a more regional overview.

Want to learn more about what’s going on around the world? Then look no further than the International Wedding Trends Report for 2016, presented by the Academy of Wedding & Event Planning. In fact, we were happy to chime in on the trends we were seeing among destination wedding couples globally.

We also recently released our 2016 Annual Destination Weddings Trend Report , which discusses the latest in the world of destination weddings. The report is chock full of information-from big decisions our consumer base makes while planning their destination wedding to the latest in decor, color palettes and the LGBT destination wedding market. 

Being knowledgeable of the latest in the wedding industry is not only helpful for the client experience, but it will also set you apart from the competition. Remember- it never hurts to be one step ahead of everyone else. If anything, you can solidify a reputation as a trendsetter!

Rebecca Hochreiter is the Vice President of Marketing & Customer Engagement at, the world's leading destination wedding and romantic travel planning company. has worked with nearly 25,000 couples and half a million guests to plan dream destination weddings. is one of the award-winning brands in the Celebration Travel Group collection.