Scoring Sales Without Losing Your Sanity: The "More is More" Trick That May Surprise You

Scoring Sales Without Losing Your Sanity: The "More is More" Trick That May Surprise You

The wedding industry is an interesting one in that many business owners came from vastly different fields. I personally know many wedding vendors who previously worked in law, finance, real estate, education, and more. That career diversity, combined with the fact that there aren't a ton of business-focused resources specifically created for the wedding industry (hence my starting WeddingIQ), means that many wedding pros rely on more general business advice - advice which may not be particularly applicable to what we do.

One of the biggest differences between wedding services/products and the services/products in other industries is how we go about effectively selling them. By nature, everything wedding-related is a luxury expense (some more so than others), and the event that's being celebrated is uniquely emotional and incredibly important to our clients, their families and their friends. As such, a lot of traditional "sales" advice just doesn't work.

Read More

Friday Five: 5 Last-Minute Tweaks to Make Before Marketing Month Ends

Friday Five: 5 Last-Minute Tweaks to Make Before Marketing Month Ends

WeddingIQ's month-long marketing focus is about to end, and next week brings a transition to a new content theme. Before we wrap up Marketing Month, however, we thought we'd share a few last little things to check before you shift your attention to another area of your business.

Obviously, your marketing strategies are something that are constantly evolving - staying stuck in a campaign that's underperforming is pointless - but we can't be in "marketing mode" every moment. So, here are five things to double-check (and tweak, if necessary) before January ends.

Read More

Are Your Branding & Marketing Authentic to You?

Are Your Branding & Marketing Authentic to You?

Anyone who knows me well knows that authenticity is one of my core values - so much so, in fact, that I developed an entire business venture to support entrepreneurs in integrating their authentic selves into their work. It drives me crazy to see good people struggling to succeed in businesses that don't feel right to them, and experiencing the burnout that comes from working harder and harder for clients with whom they just don't connect.

I've said it before: there is room in the wedding industry for every type of person to operate a business, because every type of person is out there, getting married and looking for vendors. There are a sea of clients out there who perfectly complement your personality, who like what you like, and who are dying to do business with someone exactly like you. Those competitors of yours who drive you crazy, who strike you as fake or annoying or whose pricing seems not to align with their talent? There are people out there who are really hoping those aren't their only options for your service category.

Read More

New Year, New Approach to Your Business

New Year, New Approach to Your Business

Are you as excited as I am to be back at work on this, the first Monday of the New Year? I personally think January and February are two of the most exciting business months in the wedding industry. All those new engagements and wedding shows, plus all the couples who've been engaged for quite a while but suddenly realize they need to hurry up and finalize their vendor selection, means lots of new sales without all the output of actually working the weddings themselves. Ka-ching!

Throughout this month on WeddingIQ, we're going to be presenting content on the theme of marketing your wedding business: putting out the branding message and the collaterals and campaigns to capture all those new bookings. This couldn't come at a better time, right?

Read More

Announcing a Limited-Time Offer for #GivingTuesday! Free* Copywriting & Business Coaching!

Announcing a Limited-Time Offer for #GivingTuesday! Free* Copywriting & Business Coaching!

December is a wonderful time of year for many of us - the excitement of holiday preparations, festive decor and sounds wherever you go, and celebrating with family and friends as another year draws to an end. It's also an extraordinarily crummy time to begin a battle with cancer, as a treasured friend of mine (and fellow wedding business owner) is now finding out.

While many of us are checking off gift lists and putting up trees, Mary Frances Blomme is getting ready to undergo a full double mastectomy and reconstruction on December 7. She'll then begin the yearlong treatment and recovery process, while continuing to maintain her business and care for her beautiful six-year-old daughter. With healthcare in the U.S. being a constant challenge, Mary is also self-funding all her medical expenses until at least January, which is crippling, to put it mildly. 

Read More